Social media marketing : a strategic approach / Melissa S. Barker [and 4 others].
by
Barker, Melissa S., author.
ISBN
:
9781305502758
Title
:
Social media marketing : a strategic approach / Melissa S. Barker [and 4 others].
Author
:
Barker, Melissa S., author.
Personal Author
:
Barker, Melissa S., author.
Edition
:
Second edition.
Physical Description
:
xv, 330 pages : color illustrations ; 28 cm.
General Note
:
First edition: 2013.
Contents
:
Chapter 1. The role of social media marketing -- Chapter 2. Goals and strategies -- Chapter 3. Identifying Target Audiences -- Chapter 4. Rules of engagement for SMM -- Chapter 5. Social media platforms and social networking series -- Chapter 6. Microblogging -- Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- Chapter 8. Video marketing -- Chapter 9. Marketing on photo sharing sites -- Chapter 10. Discussion, news, social bookmarking, and Q&A sites -- Chapter 11. Content marketing: Publishing articles, white papers, and e-books -- Chapter 12. Mobile marketing on social networks -- Chapter 13. Social media monitoring -- Chapter 14. Tools for managing the social media marketing effort -- Chapter 15. Social media marketing plan -- Appendix: XYZ Coffee Company social media marketing plan.
Subject Term
:
Online social networks.
Social media.
Social media -- Economic aspects.
Internet marketing.
Viral marketing.
Social media -- Textbooks.
Internet advertising.
Internet marketing -- Textbooks.
Format
:
Books
Publication Date
:
2017
Publication Information
:
Boston, MA :
Cengage Learning,
[2017]
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.872 BAR | 1:HD | 1 | Standard shelving location | Standard shelving location |