Service Mining : Framework and Application.
by
Chang, Wei-Lun.
ISBN
:
9781606495759
Title
:
Service Mining : Framework and Application.
Author
:
Chang, Wei-Lun.
Personal Author
:
Chang, Wei-Lun.
Physical Description
:
1 online resource (120 pages)
Contents
:
Contents -- CHAPTER 1. Framework andOpportunities of ServiceMining -- CHAPTER 2. Mining Customer Valueon Services -- CHAPTER 3. Mining the Price of Service -- CHAPTER 4. Mining Cooperation ofServices -- CHAPTER 5. Mining Services in Customer Relationship Management -- CHAPTER 6. Discovering Service Failureand Recovery -- CHAPTER 7. Mining Service Brands -- CHAPTER 8. Toward Service Idealism -- Conclusion -- Notes -- References -- Index -- Ad page.
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Customer services -- Data processing.
pricing.
service branding.
service cooperation.
service idealism.
service mining.
value network.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2014
Publication Information
:
New York :
Business Expert Press,
2014.
©2014.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 006.312 | 1:E-BOOK | 1 | 1:ON-DEMAND | Browse online or request access to ebook |