Cover -- Title -- Copyright -- Dedication -- Contents -- About the Editor -- About the Authors -- Preface -- Chapter 1. The Planning and Development of the Tourism Product -- Abstract -- Introduction -- Defining Tourism -- The Nature of Tourism -- The Ability to Travel -- The Tourism Product -- Transportation -- Air Travel -- Water-Borne Transportation -- Land Transportation -- Accommodation -- Hotel Brands and the Corporate Chains -- Consortia -- The Bed and Breakfast -- Farmhouse Accommodation and Agri-Tourism -- Camping and Caravanning -- Second Homes and Time-Share Accommodation -- Educational Accommodation -- The Airbnb Model of Shared Accommodation -- Ancillary Services -- Tourist Publications and Online Content -- Public Service and Amenities -- Financial Services -- Food and Beverage -- Entertainment -- Retail Facilities -- Education and Training -- Tourist Guides and Courier Services -- Sales and Distribution -- Travel Agency Operations -- Types of Tours -- Tourism Organizations and their Stakeholders -- National Tourism Offices -- Tourist Destinations -- Key Elements of Tourist Destinations -- Different Types of Destinations -- Conclusion -- References -- Chapter 2. The Creation and Delivery of Experiential Value in Hospitality -- Abstract -- 2.1 Introduction -- 2.2 Consumer Value and the Experiential Approach: Origins and Nature -- 2.3. The Experiential Approach in Tourism -- 2.3.1. Experiences in Tourism: An Industrial/Academia Gap Despite a Paradigmatic Realm -- 2.3.2. The Experiential Approach to Tourism Services -- 2.4 Solutions and Recommendations -- 2.5 Future Research Directions -- 2.6 Summary -- References -- Chapter 3. Plog's Model of Personality-Based Psychographic Traits in Tourism: A Review of Empirical Research -- Abstract -- Introduction -- Background -- Research on Plog's Model -- Contexts, Methods and Findings.

Discussion -- Future Research Directions -- Conclusion -- References -- Chapter 4. Coopetition for Destination Marketing: The Scope of Forging Relationships with Competitors -- Abstract -- Introduction -- Background -- Coopetition in Tourism -- Features of Tourism Business Related to the Coopetition Phenomenon -- Methodology -- Results -- Literature Review of Tourism Coopetition -- Features of the Tourism Business in the Empirical Analysis -- Discussions -- Future Research Directions -- Conclusion -- References -- Chapter 5. The Residents' Attitudes Towards Incoming Tourism in Punta Del Este, Uruguay -- Abstract -- Introduction -- Background -- Effects of Tourism Impacts -- Methodology -- Results -- Solutions and Recommendations -- Future Research Directions -- Summary -- References -- Chapter 6. Marketing Sustainable Tourism: Principles and Practice -- Abstract -- Introduction -- Sustainable Tourism -- Frameworks for Sustainable Tourism -- Frameworks for Managing and Marketing Sustainable Tourism -- Marketing Sustainable Tourism -- Key Drivers of Sustainable and Ethical Consumption -- Evaluating Good Practice -- Conclusion -- References -- Chapter 7. Enriching Cultural Experiences from Rural Tourism: Case Studies from Japan -- Abstract -- Introduction -- Background -- Cultural Encounters in Rural Tourism -- Cultural Consumption in Rural Tourism -- Rural Tourism in Japan -- Case Studies - Rural Tourism Initiatives in Japan -- Initiative 1: Tateyama Rural Tourism -- Initiative 2: Hirakawa Rural Tourism -- Empirical Information and Analysis -- Cultural Encounter and Cultural Appreciation: -- Future Research Directions -- Conclusion -- References -- Chapter 8. The Internet-Based Marketing of Ecotourism: Are Ecotourists Really Getting What They Want? -- Abstract -- Introduction -- Background -- The Concept of Ecotourism: Definitional Issues.

Ecotourism Motivation Research -- Research Findings -- Type of Ecotourism Organisation -- The Ecotourism Concept -- Tenet-Based Motivations of Ecotourism -- Other Ecotourism Motivations -- Solutions and Recommendations -- Limitations and Future Research -- Conclusion -- References -- Appendix: List of Websites -- Chapter 9. The 'Phygital' Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing -- Abstract -- Introduction -- Background -- ICTs in Tourism -- Augmented Reality and Virtual Reality -- Augmented Reality -- Virtual Reality -- Perception -- The Phygital Customer Journey -- Phase One: Inspiration / Planning -- Phase Two: Booking -- Phase Three: Preparing -- Phase Four: Travelling -- Phase Five: At the Destination -- Phase Six: Dreaming -- Recommendations -- Conclusion and Future Research Direction -- References -- Chapter 10. Organizing Festivals, Events and Activities for Destination Marketing -- Abstract -- Introduction -- Local Events -- The Economic Impacts of Local Events -- The Effects on Local Economy: Monetary Flows on Entry -- The Effects on Employment: The Creation of New Jobs -- Festival Management: The Relationship with Festival Stakeholders -- The Link between Festivals and Tourism: Local Event as Attraction and Image-Maker for Communities and Destinations -- The Importance of Local Festivals for Branding -- From Destination Branding to Brand Image -- The Increase in Tourist Flows -- Tourism Management Strategies -- Theoretical and Managerial Implications -- References -- Chapter 11. The Strategic Management of Events for Destination Marketing -- Abstract -- Introduction -- Background -- Event Strategy and Marketing -- Issues, Controversies, Problems -- Event Design and Marketing Communication Strategies -- Sponsorship Strategy -- Solutions and Recommendations -- Future Research Directions -- Summary.

References -- Chapter 12. The Use of Smart Tourism Systems to Improve the Destination's Appeal: A Case Study from Caserta in Italy -- Abstract -- Introduction -- Background -- The Value Proposition for S-TLSS Competitiveness -- T-Shaped Professionals -- S-TLSS Assumptions for the Caserta Province -- The Project -- Stakeholder Research -- Creating and Drafting the Project -- The Opportunities and Implementation Challenges -- Identification of Financial Resources -- Final Meeting -- Solutions and Recommendations -- Future Research Directions -- Summary -- Acknowledgements -- References -- Index.