Machine generated contents note: pt. ONE THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM -- 1. What is food and drink tourism? -- 2. A history of culinary exploration and food tourism -- 3. Identity development and the cultural dimension of food and drink -- 4. Niche tourism and the growth of food-inspired travel -- 5. The globalisation and localisation of food and drink -- 6. Food, tourism and agricultural policy -- 7. Wine tourism and the development of `winescapes' -- pt. TWO THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM -- 8. Marketing and branding food and drink tourism -- 9. The role of media and social media in promoting food and drink tourism -- 10. Managing food tourism: on-site marketing and interpretation -- 11. Food assurance schemes, organisations and initiatives -- pt. THREE FOOD AND DRINK ATTRACTIONS AND EVENTS -- 12. The transformation of place through food and drink -- 13. Food and drink festivals, events and markets

Contents note continued: 14. Food- and drink-inspired events: the weird and wonderful -- 15. Following food and drink: tours, trails and routes -- 16. Food and drink visitor attractions -- 17. Beverage tourism: drinking to experience people and place -- 18. The role of food and drink tourism in sustainable development -- 19. When consumers become producers -- 20. The food and drink tourism supply chain -- 21. Local food and drink in the hospitality sector -- 22. The future of food and drink tourism.