Event Marketing [electronic resource] : How to Successfully Promote Events, Festivals, Conventions, and Expositions
by
Preston, C. A.
ISBN
:
9781118110737
Title
:
Event Marketing [electronic resource] : How to Successfully Promote Events, Festivals, Conventions, and Expositions
Author
:
Preston, C. A.
Personal Author
:
Preston, C. A.
Edition
:
2
Publication Information
:
Hoboken : Wiley, 2012.
Physical Description
:
1 online resource (582 p.)
Series
:
The Wiley Event Management Series
General Note
:
Description based upon print version of record.
Contents
:
Cover; Title Page; Foreword - Liz Bigham; Series Editor Foreword - Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources
Subject Term
:
Business and economics -- Meetings and presentations.
Business.
Special events - Marketing.
Special events -- Marketing.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2012
Publication Information
:
Hoboken : Wiley, 2012.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.456 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |