Conferences and conventions [electronic resource] : a global industry / Tony Rogers.
by
Rogers, Tony, 1945-
ISBN
:
9781136314995
Title
:
Conferences and conventions [electronic resource] : a global industry / Tony Rogers.
Author
:
Rogers, Tony, 1945-
Personal Author
:
Rogers, Tony, 1945-
Edition
:
3rd ed.
Publication Information
:
London ; New York : Taylor and Francis, 2013.
Physical Description
:
1 online resource.
Series
:
Events management
Events management.
Contents
:
Front Cover; Conferences and Conventions; Copyright Page; Contents; List of illustrations; Preface; Foreword; 1. A Global Industry; Chapter objectives; Learning outcomes; Introduction; The origins of the conference industry; The foundations of a proper industry; Case Study 1.1 Infrastructure investments in Sydney; The globalisation of the conference industry; Certain industry shortcomings; Industry parameters and definitions; Business tourism and leisure tourism; Benefits of conference and business tourism; Changing the perceptions and profile of conferences and business events.
Case Study 1.2 Qatar National Convention CentreSummary; Review and discussion questions; References; Further reading; 2. The stucture of the Conference industry; Chapter objectives; Learning outcomes; Introduction; The buyers; The suppliers; Agencies and intermediaries; Other important organisations; Case Study 2.1 Launch of Vauxhall Astra by experiential event agency TRO; Case Study 2.2 Oriflame Executive Conference 2012, Buenos Aires; Case Study 2.3 Conventa, the South East European exhibition for meetings, events and incentives; Summary; Review and discussion questions; References.
Further reading3. Winning Conference Business; Chapter objectives; Learning outcomes; Introduction; Marketing principles; Relationship marketing and customer relationship management; Branding; Case Study 3.1 Vilnius Convention Bureau branding; The role of destination marketing organisations; Event agency marketing activity; Case Study 3.2 São Paulo Convention and Visitors Bureau, Brazil; Summary; Review and discussion questions; References; Further reading; 4. Winning Conferene Business; Chapter objectives; Learning outcomes; Introduction; Web marketing; The use of social media.
Familiarisation visits, workshops and showcasesCase Study 4.1 'Scotland Means Business'; Conference ambassador programmes; Event bidding and tendering; Subvention and bid support practices; Case Study 4.2 Seoul Convention Bureau's three-step social mediacampaign in destination marketing; Case Study 4.3 Congress of the World Federation of Societies of Intensive and Critical Care Medicine (WFSICCM); Summary; Review and discussion questions; References; 5. Planning and Staging Successful Cocferences an organiser's Perspective; Chapter objectives; Learning outcomes; Introduction.
A general introduction to conference organisingPre-conference planning and research; Case Study 5.1 Outsourcing to a PCO or event management agency; Budgeting and financial management; Sourcing and selecting a venue; Negotiating with venues; Programme planning; Event marketing; Case Study 5.2 Using Twitter at 'The Future Is You' Conference; Conference management and production; Event evaluation and measuring return on investment (ROI); Case Study 5.3 The Kenes Group; Social media blue paper; Summary; Review and discussion questions; References; Further reading; 6. Conference Management: A Venue Perspective.
Subject Term
:
Congresses and conventions -- Economic aspects.
Congresses and conventions -- Management.
Convention facilities.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2013
Publication Information
:
London ; New York : Taylor and Francis, 2013.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
060 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |