Services marketing and management / Audrey Gilmore.
by
 
Gilmore, Audrey.

ISBN
: 
9781412932165
 
9780761941576
 
9780761941583
 
9781446215203

Title
: 
Services marketing and management / Audrey Gilmore.

Author
: 
Gilmore, Audrey.

Personal Author
: 
Gilmore, Audrey.

Publication Information
: 
London ; Thousand Oaks, Calif. : Sage Publications, 2003.

Physical Description
: 
1 online resource (215 pages) : illustrations

Contents
: 
Underlying themes -- Managing services -- Service management issues.

Local Note
: 
eBooks on EBSCOhost

Subject Term
: 
Service industries -- Marketing.
 
Service industries -- Management.

Format
: 
Electronic Resources

Electronic Access
: 
Click here to view

Publication Date
: 
2003

Publication Information
: 
London ; Thousand Oaks, Calif. : Sage Publications, 2003.


Shelf NumberMaterial TypeCopyShelf LocationStatus
658.8 221:E-BOOK11:ONLINEAvailable for online access and/or download