Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.
by
Fyall, Alan, author.
ISBN
:
9781138121294
Title
:
Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.
Author
:
Fyall, Alan, author.
Personal Author
:
Fyall, Alan, author.
Physical Description
:
593 pages : colour illustrations ; 25 cm.
Contents
:
Revisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- Technology and marketing: social media and beyond / Youcheng Wang -- Experiential marketing: a question of co-creation / Isabelle Frochot -- New trends in tourism and hospitality consumption / Isabelle Frochot -- Services characteristics and processes / Isabelle Frochot -- Looking beyond quality / Isabelle Frochot -- Delving deep into the experience / Isabelle Frochot -- Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- Marketing strategy / Patrick Legohérel -- Market segmentation, targeting and positioning / Patrick Legohérel -- International marketing strategy / Patrick Legohérel -- Marketing destinations / Youcheng Wang -- Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- Pricing and revenue management / Patrick Legohérel -- Image and branding / Youcheng Wang -- Customer relationship management: loyalty and social networks / Patrick Legohérel -- Channels of distribution / Youcheng Wang -- Media, public relations and marketing communications / Youcheng Wang -- The future of tourism and hospitality marketing / Alan Fyall.
Subject Term
:
Tourism -- Marketing.
Hospitality industry -- Marketing.
Added Author
:
Legohérel, Patrick,
Frochot, Isabelle,
Wang, Youcheng.,
Format
:
Books
Publication Date
:
2019
Publication Information
:
Abingdon, Oxon ;
New York, NY :
Routledge,
2019.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
647.940688 FYA | Not for loan | 1 | Standard shelving location | Standard shelving location |