Heritage Marketing [electronic resource].
by
Misiura, Shashi.
ISBN
:
9780080455501
Title
:
Heritage Marketing [electronic resource].
Author
:
Misiura, Shashi.
Personal Author
:
Misiura, Shashi.
Publication Information
:
Hoboken : Taylor & Francis, 2012.
Physical Description
:
1 online resource (297 p.)
General Note
:
Description based upon print version of record.
Contents
:
Heritage Marketing; Copyright; Contents; Preface; Acknowledgments; Introduction; List of case studies; List of insights; Chapter 1 Heritage marketing - an introduction; Chapter 2 Environmental factors; Chapter 3 Market segmentation and target marketing in the heritage industry; Chapter 4 The marketing mix and heritage tourism; Chapter 5 The marketing mix and food and drink heritage; Chapter 6 Company heritage marketing; Bibliography; Index
Subject Term
:
Cultural property.
Heritage tourism.
Target marketing.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2012
Publication Information
:
Hoboken : Taylor & Francis, 2012.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 363.69 | 1:E-BOOK | 1 | 1:ON-DEMAND | Browse online or request access to ebook |