Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.
by
Christou, Evangelos.
ISBN
:
9781317053798
Title
:
Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.
Author
:
Christou, Evangelos.
Edition
:
1st ed.
Physical Description
:
1 online resource (307 pages)
Series
:
New Directions in Tourism Analysis Ser.
Contents
:
Introduction -- PART 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS -- 1 Introduction to Part 1 -- 2 Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and wineandhospitalitynetwork.com -- 3 Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism -- 4 'Creating the Buzz': Merchant City (Glasgow) Case Study -- 5 Examining Hotel Managers' Acceptance of Web 2.0 in Website Development: A Case Study of Hotels in Hong Kong -- PART 2 WEB 2.0: APPLICATIONS FOR MARKETING -- 6 Introduction to Part 2 -- 7 Theoretical Models of Social Media, Marketing Implications, and Future Research Directions -- 8 Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing -- 9 National DMOs and Web 2.0 -- 10 Arizona Meeting Planners' Use of Social Networking Media -- 11 Web 2.0 and Pricing Transparency in Hotel Services -- 12 Blogs: "Re-inventing" Tourism Communication -- PART 3 WEB 2.0: TRAVELLERS' BEHAVIOUR -- 13 Introduction to Part 3 -- 14 Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media -- 15 Use and Creation of Social Media by Travellers -- 16 Users' Attitudes Toward Online Social Networks in Travel -- 17 An Exploration of Wine Blog Communication Patterns -- 18 The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism -- PART 4 WEB 2.0: KNOWLEDGE MANAGEMENT AND MARKET RESEARCH -- 19 Introduction to Part 4 -- 20 Knowledge Management and Web 2.0: Preliminary Findings from the Greek Tourism Industry -- 21 Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis -- 22 Social Media Monitoring: A Practical Case Example of City Destinations.
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Tourism -- Social aspects.
Hospitality industry -- Social aspects.
Tourism -- Marketing.
Hospitality industry -- Marketing.
Social media.
Added Author
:
Christou, Evangelos.
Sigala, Marianna.
Gretzel, Ulrike.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2016
Publication Information
:
London :
Routledge,
2016.
©2012.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
338.4791 SOC | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |