Prologue: I was a tourist at Freud House, London -- Tourist/Other and the unconscious -- Stage authenticity today -- Why sightseeing? -- Toward an ethics of sightseeing -- Trips and their reason -- The tourist in the urban symbolic -- Looking through the landscape -- An imaginary symbolic: from Piranesi to Disney -- The touristic attitude: acceding to the imaginary -- The Bilbao effect: ethical symbolic representation -- Painful memory -- The intentional structure of tourist imagery -- Tourist agency -- Appendix: tourism as a moral field.