Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgements -- Organizing committees -- Hospitality and tourism management -- Tourism development and local community empowerment -- The effect of green hotel practices on service quality: The Gen Z perspective -- Tourists' perceptions on tourism products in Sumedang -- Why service encounter quality is important for guest satisfaction in using meeting package? -- The effect of store attributes on tourists' loyalty -- Tourism destination development model: A revisit to Butler's area life cycle -- Service enhancement, in-house training and restaurant business resilience: Integrating the study framework -- Total Quality Management (TQM) best practices in Malaysian hotel industry: An investigation using Multi-Criteria Decision Making (MCDM) model -- Unlocking tourist shopping preferences on souvenir attributes -- The underlying factors affecting consumers' behavioral intentions in foodservice business in Surabaya, Indonesia -- Corporate Social Responsibility (CSR) towards employee loyalty in hotel industry: A case study in Harris Hotel Tebet, Jakarta -- The non-pricing tools of hotel revenue management and performance: A conceptual paper -- Indigenous entrepreneurs and the moderating effect of social capital and government support on mainstream business intention -- Mediating effect of Transfer of Training (ToT) towards training and service quality in Malaysian hotels: A conceptual paper -- The effect of task performance, interpersonal performance and work engagement on job performance: A pilot study of Malaysian hotel employees -- A conceptual framework on perceived values, satisfaction and behavioral intention of medical tourism -- The managerial competencies required by Indonesia's leading hotel groups: A preliminary investigation.

Employee retention of outsourcing catering services in Malaysian government hospital -- Visitors' impulse shopping behavior at Kuala Lumpur International Airport 2 (KLIA2): A conceptual paper -- Differences in perception between local community and destination management: A challenge in Community-based Tourism (CBT) -- A study of potential operating efficiency towards service quality of Country Network Hotel -- Motivation factors, satisfaction and return intention towards dark tourism sites in Malaysia -- Structural relationship of service innovation, dining experience and behavioural intention of restaurant customers -- Modelling the predictors influencing customer satisfaction in event foods -- Human Resource Management (HRM) practices and employees' retention in travel agencies -- Profiting toward the Silence Day event from the tourist perspective: An exploratory study on the identification of destination image in Bali -- Patrons' satisfaction towards Kopitiam's physical environment quality in Malacca -- Guest satisfaction towards physical environment quality in theme hotel -- The relationship between knowledge on economic risks and homestay operators preparedness -- Training and development program as a source of improving employee job performance -- Components of job satisfaction among offshore catering crew: A preliminary investigation -- The effect of physical environment on behavioral intention through customer satisfaction: A case of five-star beach resorts in Langkawi Island, Malaysia -- Hotel restaurant brand attributes, dining experience, satisfaction and behavioral intention: Developing a study framework -- The roles of entrepreneurial competencies and organizational innovation on business performance in service sectors SMEs -- Workplace stress, organizational commitment and turnover intention: A case of Japanese restaurant in Malaysia.

The relationship between servicescape towards consumers' perceptions on food truck concept -- Blue Ocean Strategy (BOS) and performance of four and five star hotels in Kuala Lumpur, Selangor and Putrajaya -- Hospitality and tourism marketing -- Historical and heritage walk as an alternative tourism activity to enhance heritage promotion and public awareness: A case study of Bandung -- The opportunity of tourism communication marketing through social media networks -- Experiential marketing implication on museum: A case study on House of Sampoerna Museum -- Investigating the impact of marketing mix and customer purchasing decision process on satisfaction: A study on Neo milk bar in Jakarta -- The impact of attitude, subjective norm, and motivation on the intention of young female hosts to marry with a Middle Eastern tourist: A projective technique relating to Halal sex tourism in Indonesia -- The role of digital marketing in sport tourism destination -- Communication strategies for Chinese tourists towards crisis in Southeast Asia -- Opening the black box: Examining consumer-brand relationship in brand social networking sites -- Maximizing Word of Mouth (WoM) engagement: The role of relationship value and relationship satisfaction in hospitality brand social networking sites -- Current trends in hospitality and tourism management -- Tourists' intention to visit food tourism destination: A conceptual framework -- Senior tourists' travel selection: A structural model development -- Memorable tourism experiences in Mulu National Park: Scales development -- Local wisdom-based service learning in tourism development -- Geoheritage utilization in geotourism destination: A case study at Batur Global Geopark, Bali -- GadjahMada University as a potential destination for edutourism.

Attraction and destination readiness towards tourists' intention to visit solar eclipse phenomenon in Indonesia -- Adopt, adapt and adep: A Balinese way persisting to McDonalization -- Event sustainability and destination image: Evidence from Malaysia -- Roles of heritage tourism in preserving urban area -- Characteristic of users at Centrum Park Music as a means of recreation for Bandung community -- Comparative study on heritage tourism destination profiles: A case of Solo and Makassar -- The development of mountain tourism based on disaster mitigation in ring of fire areas -- Tangiblizing the Asian authenticity in tourism and hospitality sector -- Tourist activities contribution on family cohesion -- Tourism brokering phenomenon: When tourism was not managed professionally -- Does tourism trigger socio-cultural changes? -- The Datu-atata institution of Bajo ethnic: Between ecological symbol and citizen's ecotourism disorientation -- The competitiveness of Indonesian tourism industry in facing ASEAN Economic Community (AEC) -- Sustainable holiday indicators -- Perceived destination competitiveness: An empirical assessment using PLS-SEM -- Tourism core and created resources: Assessment on Travel and Tourism Competitiveness Index (TTCI) ranking and tourism performance -- Archaeotourism destination in Lenggong Valley world heritage site: Does Knowledge Management (KM) matter? -- The characteristics of Edutourism at Cilegon Krakatau Steel industrial area -- Tourists' satisfaction and loyalty towards food tourism in Georgetown, Penang -- Attributes that affect the level of visitors' satisfaction and loyalty towards food festival: A case study of Asia Food Festival in Penang -- A conceptual review on Edutourism in Malaysia: Understanding the research trend -- Educational values in old mosque as a tourist attraction for historical and religious tour.

Dimensional structure of rural tourism cultural attributes: A Confirmatory Factor Analysis (CFA) approach -- Re-vitalising Port Dickson as a leading beach resort tourism destination in Malaysia: A benchmarking approach -- Tsunami hazard signage at beach tourism area in Indonesia -- Assessing the effect of shopping experiences in creating landmark shopping destination -- Rural tourism destination accessibility: Exploring the stakeholders' experience -- Travel constraints affecting young tourist traveling domestically -- Film-induced tourism: Young Malaysian traveller motivations to visit a destination -- Technology and innovation in hospitality and tourism -- Revolution towards competitive tourism: An integration between cultural spatiality, creative city and Information Communication Technology (ICT) -- Parameters that facilitate tourists' acceptance in using wearable augmented reality smart glass in Geotourism hotspots -- Why adopting digital business technologies for Small and Medium sized Hotels (SMHs) matters? -- The mapping of landslide proneness in mountain based tourist destinations: An overview of remote sensing and Geographic Information System (GIS) method -- The image of Bandung Basin national strategic area through Instagram -- Embedding psychographic traits into UTAUT2: A conceptual paper on Online Travel Agency (OTA) users -- How does product type, trust, risk and perceived value affect online purchase intention? -- The effect of social media on tourists' decision to travel to Islamic destination: A case of Malaysia -- Relationship between travel websites attributes and tourists' travel decision making -- The influence of Instagram communication attributes on Generation Y sharing travel photo behavior -- Factors influencing visual electronic Word of Mouth (e-WOM) on restaurant experience.

Tour operators' information and communication technology adoption in Malaysia.