Cover -- Endorsement -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of Contents -- Figures -- Tables -- Acknowledgements -- Contributors -- Introduction -- Part I Setting the Stage -- 1 Cuisine: A Manifestation of Culture -- Introduction -- Food and Identity -- Food, Culture, Cuisine and Place -- Food, Culture and Tourism -- Of Rice, Culture and Tourism -- Rice for Life -- Rice Is Everywhere -- Rice in Tourism in Thailand -- Concluding Thoughts On Cuisine as a Manifestation of Culture -- Food for Thought -- References -- 2 The Role of Creators, Makers and Other Entrepreneurs -- Introduction -- The Artisan Is the Hero -- Local Is How You Win With Culinary Tourists -- Local Ingredients -- Local Growers and Producers -- Local Dishes -- Hear This as Well - If You Don't Tell Us - We Don't Know -- You Have to Tell Your Story and You Have to Promote Your Endeavor! -- The Elements of an Effective Culinary Story -- People Want to Have Options for a Deeper Experience -- Visitors and Tours -- The Backstage Pass -- From Passive Fans to Passionate Fans -- Use Special Events to Grow and Deepen Your Fan Base -- Seasonal Events -- Festivals - a Rising Tide That Lifts All of the Boats -- The Power of Promoting Local Treasures -- Conclusion -- Food for Thought -- References -- 3 Changing Consumer Culinary Expectations -- Introduction -- Literature Review -- Methodology -- Results and Discussion -- Main Conclusions in a Wider Context -- Food for Thought -- Acknowledgments -- References -- 4 Challenging Consumer Culinary Expectations -- Introduction: Taste and Story -- Archipelago Destinations -- Abundant Ethnic Foods and Drinks -- Dozens of Spices -- Pungent Foods and Condiments -- Plant-Based Delicacies -- Poisonous Tubers -- Coconut Culture -- Ancient Ritual Cooking Methods -- Traditional Herbal Drinks.

Conclusion: Popularizing Strange Foods -- Food for Thought -- References -- Part II From Home to Media -- 5 Food as High Touch -- Introduction -- Sharing Food: Commensality, Identities, "Otherness," and Cultural Knowledge -- Gastronomy as a Food Heritage, as a Tourism Resource, and as a Socioeconomic Tool for Local Development -- On Food, Cuisines, Identities, and Heritages -- Food and Wine Tourism: Particularities and … Benefits? -- Food as Local Heritage … and Tourism Experience -- Local Food Culture, Local Heritage, Local Development -- Conclusion -- Food for Thought -- Notes -- References -- 6 Food as High Tech -- Introduction -- The Evolution of the Food Tourism Experience -- Technology Applications to the Food Tourism Experience -- The Pre-Travel Stage -- During the Travel -- The Post-Travel Stage -- Technology for a Never-Ending Food Tourism? -- The Pre-Travel: Deciding to Buy the Experience -- During the Travel: Having a Memorable Experience -- The Post-Travel: Recalling and Sharing Memories -- Conclusions -- Food for Thought -- References -- 7 The Influence of Media On Food Travel -- Introduction -- Media in Food Traveling: From Guidebooks to Influencers -- Food Travels in the Media: The Search for Authenticity -- Mediatized Celebrity Chefs as Reason to Go -- Digital Media and Democratization of Food Authorities: The Examples of Foodies and Restaurant Reviewing -- Is Social Media Homogenizing Food Destinations? The Example of Hipster Food Culture in World Cities -- Conclusion -- Food for Thought -- Notes -- References -- 8 The Role of Digital Marketing in the Future of Food Tourism -- Introduction -- Social Media Usage in Travel By the Numbers -- What Value Are You Providing to Consumers? -- A Platform for Each Purpose -- Facebook -- Instagram -- TripAdvisor -- Twitter -- Pinterest -- TikTok -- Search Engines -- Official Website -- Email.

Making Content Easy to Find With SEO -- There's an App for That -- How Digital Marketing Strategy Informs a Business's Image -- Establishing a Dialogue With Consumers -- Receiving Feedback -- The Risks of Giveaways and Influencer Marketing -- What Digital Marketing Might Look Like in the Future -- Conclusion -- Food for Thought -- References -- Part III Important Old and New Influences -- 9 Sustainability Issues at the Local Level -- Introduction -- Theoretical Background -- Community Collaboration Towards Regenerative Food Tourism -- Hosts Must Lead the Conscious Changes -- The Creation of Transformative Food Experiences -- Methodology -- Results -- They Develop a Product for a Visitor Who Looks for a Taste of Place -- They Support Local Stakeholders to Build Regenerative Food Travel Experiences -- They Minimize Food Waste and Contribute to the Destination Wellbeing -- Discussion and Conclusion -- Food for Thought -- References -- 10 Responsibility and Sustainability: Everything Has Changed -- Introduction -- What's New in Sustainability? -- Rethink the Circular Model -- Planet Conscious -- Food Waste and Food Shortage - Two Extremes -- Is Plastic the Real Enemy? -- Conclusion -- How Do We Make the Change? -- Food for Thought -- References -- 11 Culinary Culture, Co-Creation and the Sharing Economy -- Introduction -- Sharing Economy -- Sustainability Concerns -- Utilitarian Motives -- Psychological Motives -- The Social Appeal of Sharing Economy -- Meal-Sharing Initiatives -- The Co-Creation of Culinary Tourism in the Sharing-Economy Paradigm -- Gastronomy Tourist Experiences and the Sharing Economy -- Co-creation Experiences in the Meal-Sharing Economy -- Conclusion -- Food for Thought -- Acknowledgements -- References -- 12 Health and Safety Issues in Food and Beverage Tourism -- Introduction.

Food Safety and Health Issues in Food Tourism Services -- Food Consumers' Approach -- COVID-19 Food Safety Measures in Food Tourism Services -- Methodology -- Design and Qualitative Approach -- Online Qualitative Survey Design and Distribution -- Participants -- Analysis -- Results -- COVID-19 Protocols and Food Safety -- Allergens and Cross-Contamination Protocols -- Conclusion -- Food for Thought -- References -- Part IV Looking Towards the Future -- 13 The Changing Face of Gourmet Tourism -- Introduction -- How Is Gourmet Defined? -- Who Identifies as a "Gourmet" Food Traveler? -- How Important Are Fine-Dining Restaurants to the Visitor Experience? -- What Are the Attributes of Travelers Who Dine at Fine-Dining Restaurants? -- What Other Food and Drink Activities Are Fine-Dining Travelers Doing While Traveling? -- Case Study: Houston (Texas), Culinary Capital of the South -- Conclusion and Strategic Implications -- Food for Thought -- References -- 14 Elevating Gastrodiplomacy's Role in Marketing Identity -- Introduction -- Gastrodiplomacy: The Power of Citizen Food Ambassadors -- Standing Out in a Crowd: Middle Power Food Diplomacy -- Multilateral Institutions and Branding -- Food-Washing -- Can a Nation Be a Brand? Practical Opportunities -- Restaurant Food Kits -- Refugee Kitchens -- The Future of Gastrodiplomacy: Looking Forward -- Food for Thought -- Note -- References -- 15 The Double-Edged Role of Cuisine in Both Research and Practice -- Introduction -- Food as a Specialty Offering to the Gastro-Tourist -- Food Tourism, the Underdog Niche of Tourism -- Academia and Gastro-Tourism/Food Tourism -- Industry/Practitioners and Gastro-Tourism -- Culinary Innovation -- South African Gastro-Cultural Heritage Informing Tourism Development -- Methodology -- Results -- Conclusion -- Food for Thought -- References.

16 What's in Store for Food Tourism in the Coming 10 Years? -- Introduction -- COVID-19, Food Production, and Supply Chains -- Future Trends of Food and Beverage Tourism -- Transformations of Technology in Food and the Food Tourism Industry -- Conclusion -- Food for Thought -- References -- Conclusion -- Index.