The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.
by
 
Camilleri, Mark Anthony, 1976- editor.

ISBN
9781787693739

Title
The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

Author
Camilleri, Mark Anthony, 1976- editor.

Edition
First edition.

Physical Description
1 online resource (xx, 241 pages) : illustrations

Contents
The marketing environment of tourist destinations / Branding places and tourist destinations: a conceptualisation and review / A stakeholder approach for destination management organisations / The destination branding through multisensory experiences: case studies from Sweden / The development of the agritourism sector in Campania, Italy / Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / The consumer-based brand equity of music events: two case studies from Portugal / Branding porto: A case study of the 'essence of wine' / Oleotourism development in Jaén, Spain / The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective

Local Note
eBooks on EBSCOhost

Subject Term
Tourism -- Marketing.
 
Branding (Marketing)

Added Author
Camilleri, Mark Anthony, 1976-

Format
Electronic Resources

Electronic Access
Click here to view ebook

Publication Date
2019

Publication Information
Bingley, UK :
 
Emerald Publishing,
 
2019.


Shelf NumberMaterial TypeCopyShelf LocationStatus
910.688 231:E-BOOK11:ONLINEAvailable for online access and/or download