The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.
by
Camilleri, Mark Anthony, 1976- editor.
ISBN
:
9781787693739
Title
:
The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.
Author
:
Camilleri, Mark Anthony, 1976- editor.
Edition
:
First edition.
Physical Description
:
1 online resource (xx, 241 pages) : illustrations
Contents
:
The marketing environment of tourist destinations / Branding places and tourist destinations: a conceptualisation and review / A stakeholder approach for destination management organisations / The destination branding through multisensory experiences: case studies from Sweden / The development of the agritourism sector in Campania, Italy / Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / The consumer-based brand equity of music events: two case studies from Portugal / Branding porto: A case study of the 'essence of wine' / Oleotourism development in Jaén, Spain / The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Tourism -- Marketing.
Branding (Marketing)
Added Author
:
Camilleri, Mark Anthony, 1976-
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2019
Publication Information
:
Bingley, UK :
Emerald Publishing,
2019.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
910.688 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |