Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.
by
Tsiotsou, Rodoula H.
ISBN
:
9781780520711
Title
:
Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.
Author
:
Tsiotsou, Rodoula H.
Publication Information
:
Bingley : Emerald, 2012.
Physical Description
:
1 online resource (377 pages)
Contents
:
Introduction to strategic marketing in tourism -- Part I. Target marketing. Target marketing and its application to tourism / Rodoula H. Tsiotsou and Ronald E. Goldsmith ; The role of market segmentation in strategic tourism marketing / Sara Dolnicar ; Social interactions as basis for segmenting the tourism market / Rodoula H. Tsiotsou, Andreas Mild and D. Sudharshan -- Part II. Branding. Destination branding development : linking supply-side and demand-side perspectives / Giacomo Del Chiappa and Ilenia Bregoli ; Place branding : the issue of a narrowed tourism perspective / Sebastian Zenker and Suzanne C. Beckmann ; Destination imagery : examining online representative dissonance in India / Deepak Chhabra ; Destination brand equity modelling and measurement -- a summer tourism case from Sweden / Matthias Fuchs, Tatiana Chekalina and Maria Lexhagen ; Local stakeholders' image of tourism destinations : outlooks for destination branding / Danielle Fernandes Costa Machado, Mirna de Lima Medeiros and João Luiz Passador -- Part III. Relationship marketing. Implementing relationship marketing in hospitality and tourism management / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Customer value in tourism services : meaning and role for a relationship marketing approach / Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook ; Identifying the major determinants of loyalty in tourism / Ana María Campón Cerro, José Manuel Hernández Mogollón and Helena Maria Baptista Alves ; Familiarity and experience in tourist satisfaction and loyalty development / Ramón Rufín Moreno [and others] -- Part IV. Experiential marketing. Introduction to experiential marketing / Ronald E. Goldsmith and Rodoula H. Tsiotsou ; Tourist experience development : designed attributes, perceived experiences and customer value / Lihua Gao [and others] ; The service-dominant logic approach to tourism marketing strategy / Sun-Young Park and Stephen L. Vargo ; Marketing the rural tourism experience / Elisabeth Kastenholz, Maria João Aibéo Carneiro and Carlos Peixeira Marques ; Destination Cross River / Alvin Rusenbaum -- Part V. E-marketing. An overview of the main innovations in e-marketing / Maria Elena Aramendia-Muneta ; Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants / Irene Gil-Saura, María-Eugenia Ruiz-Molina and Gloria Berenguer-Contrí ; Exploring the pontential of travel reviews : implications for strategy formulation and implementation / Antonella Capriello ; Mobile marketing in tourism services / Shintaro Okazaki, Sara Campo and Luisa Andreu.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Marketing.
Tourism -- Marketing.
Strategic planning.
Added Author
:
Tsiotsou, Rodoula H.
Goldsmith, Ronald Earl.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2012
Publication Information
:
Bingley : Emerald, 2012.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
338.4791 22 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |