by
Morgan, Nigel.
Call Number
338.47910688 DES
Publication Date
2002
Format:
Books
Relevance:
3.2807
by
Palazzo, Maria.
Call Number
658.827
Publication Date
2024
Summary
This insightful book explores contemporary consumer behaviour and marketing practices.
Format:
Electronic Resources
Relevance:
3.1194
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by
Wang, Ying.
Call Number
338.4791711044
Publication Date
2018
Format:
Electronic Resources
Relevance:
3.0953
by
Cai, Liping A.
Call Number
659.193384791 22
Publication Date
2009
Summary
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format:
Electronic Resources
Relevance:
3.0915
by
Sotiriadis, Marios.
Call Number
330
Publication Date
2016
Summary
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format:
Electronic Resources
Relevance:
2.5939
6.
by
Nielsen, Christian, 1968-
Call Number
338.4791 NIE
Publication Date
2001
Format:
Books
Relevance:
2.1841
by
Collins, Cath.
Call Number
TR DVD 338.479194 WHE
Publication Date
2007
Summary
"Tourism is a major economic force in Australia. It generates immense economic benefits and significant employment for communities but it can also have a severe negative impact when environmental and social considerations are not carefully planned for. To ensure a balanced and healthy sustainability, rigorous planning, development and management needs to occur. This program explores what those processes are and how they take account of many stakeholders. Featuring interviews with some of Australia's foremost tourism experts, this is an absorbing, richly illustrated and up-to-date examination of the issues vital to this powerful industry. Ideal as a foundation program for TAFE and tertiary students." -- container.
Format:
Other
Archived advertisement online "So where the bloody hell are you?" http://nla.gov.au/nla.arc-56943
Relevance:
1.3060
by
Bech Serrat, Josep Maria.
Call Number
343.4
Publication Date
2012
Summary
New rules on distance contracts provided for the Consumer Rights Directive of 25 October 2011 do not apply to package holidays or contracts falling within the scope of the Timeshare Directive. Moreover, contracts for passenger transport services and contracts for the provision of accommodation, car rental, catering or leisure services if the contract provides for a specific date or period of performance are not covered by some of these rules. Yet measures aimed at protecting the consumer when a contract is concluded via the phone, the Internet, by mail or other means of distance communication play a role in tourism. This book helps readers to navigate through uncertainties in travel contracts regarding information requirements, the right of withdrawal or providing alternative services. Findings reveal that consumer acquis is inadequately adapted to the features of the tourism industry when an optional instrument based on the Draft Common Frame of Reference might be used in the future.
Format:
Electronic Resources
Relevance:
1.1424
Call Number
TR DVD 338.479194 SEL
Publication Date
2001
Summary
Each year, millions of tourists come looking for the quintessential "Aussie experience", but are they getting anything more than koalas, boomerangs and a shrimp on the barbie? This four part series takes an eye-opening and often droll journey behind the scenes of Australia's multi-billion dollar tourism industry. It reveals a world of ruthless marketing where canny entrepreneurs are determined to give visitors exactly what they want, whether it's a taste of Aboriginal culture, sandy beaches or a bush adventure. But how does it fit with reality and the image the nation has of itself?
Format:
Other
Relevance:
0.3465
by
Berger, Arthur Asa, 1933-
Call Number
306.4819 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
0.1715
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2003 2002
Format:
Books
Relevance:
0.1543
by
Stein, Andi, 1960-
Call Number
338.4791 STE
Summary
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Format:
Books
Relevance:
0.1474
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