Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success StoryGrowing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up.Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill.You'll gain an insider's look at how to:Analyze craft products,

Defenders of massive multinational chains like Wal-Mart and Fortune 500 big business argue that, like it or not, there is no alternative. Their huge scale and international reach, they claim, make them more efficient and profitable, better able to deliver value, and an uncontested boon for the job market. According to the big boys, locally owned small businesses are simply quaint remnants of the past, unable to compete in the global economy. But in, em>The Small-Mart Revolution, Michael Shuman shows that the benefits these mega-stores and huge corporations supposedly deliver to communities are illusory. Crunch the numbers and you'll find that locally owned businesses turn out to be much more reliable generators of good jobs, economic growth, tax dollars, community wealth, charitable contributions, social stability, and political participation. Unlike their global competitors, they do this without massive tax breaks and subsidies that often put local economies in a permanent hole. Plus, contrary to popular belief, local businesses are competitive with the multinationals--and gaining ground every day. Shuman highlights numerous trends that are making the old bigger is better economies of scale argument obsolete, and he describes a variety of innovative strategies these businesses are using to successfully compete with their over-sized competitors. He also shows how consumers, investors, and policymakers can support their own communities by going local. The Small-Mart Revolution offers a robust alternative to go-go globalization, one that nurtures the creative capacities of local businesses and enables communities everywhere to thrive.

Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.

In today's global economy, businesses need targeted, localized information about customers, companies, and industries, but adding the element of geography to any search topic--especially for counties, cities, census blocks, or any other substate areas--makes any project more challenging. Aimed at tackling these issues head-on, this guide offers free and low-cost options for using the web to find business and market information about various places, usually on the substate geographic level. Revealing how to use local sources for more in-depth research into people, companies, and national issues.

"This book teaches readers how to start, scale, and sell a small business from scratch. It is intended for entrepreneurs of all levels, from first-time business owners to seasoned executives looking for a new perspective"--

More than 60 percent of nonelderly Americans receive health-insurance (HI) coverage through employers, either as policyholders or as dependents. However, rising health-care costs are leading many to question the long-term viability of the employer-based insurance system. Concerns about the economic burden of providing HI are particularly acute for small businesses, which are both less likely than larger firms to offer HI and more sensitive to price when deciding to offer insurance. Small firms may have difficulty containing costs due to their limited bargaining power and their inability to hir.

"Analyzes the mechanisms for the mobilization of children by terrorist organizations, contrasts children in terrorist movements with child soldiers, and discusses what strategies might be helpful for demobilizing and re-integrating these children back into society"--

The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field.

The SAGE Handbook of Tourism Management is a critical, state of the art review of tourism management written by leading international thinkers and academics in the field. Volume One focuses on theory, before Volume Two explores the application of theory.