by
Kiran, D. R.
Call Number
658.562 23
Publication Date
2016
Format:
Electronic Resources
Relevance:
2.2537
by
Kimmel, Allan J., author.
Call Number
658.80019 23
Publication Date
2018
Summary
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Format:
Electronic Resources
Relevance:
2.2395
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by
Rothstein, Anne L., author.
Call Number
658.15224
Publication Date
2019
Format:
Electronic Resources
Relevance:
2.2119
by
Fleming, Kerrie.
Call Number
658.4092 23
Publication Date
2017
Summary
"With 13 contributors, and edited by Dr. Kerrie Fleming and Roger Delves, Inspiring Leadership showcases the best of leadership development practice and the most effective leadership styles that have evolved in recent years or are currently gaining attention. Enhanced by a perspective and vision of the types of leaders and leadership skills that will be needed to meet future global demand, the book has three distinctive characteristics: · it will help leaders to translate the latest thinking and offers a simple way of applying this to their current role;· it offers leaders a means by which to develop themselves and their teams, while assessing how their organization may need to evolve in the changing business environment around them; and· it offers a diverse view of leadership perspectives, from which readers can choose in order to enhance their own leadership style and practice.By mapping out the context of the past, present and future of leadership, including a focus on values, Inspiring Leadership looks at developing authenticity and using emotional intelligence to better cultivate a high level of self-awareness in every leader. The book offers invaluable insights on how best to'practise'leadership, using the techniques and leadership perspectives that are most commonly used in business school interventions around the world."--EBSCO.
Format:
Electronic Resources
Relevance:
2.1610
by
Johnson, Mark, 1959-
Call Number
658.478 23
Publication Date
2013
Summary
"Today's digital economy is uniquely dependent on the Internet, yet few users or decision makers have more than a rudimentary understanding of the myriad of online risks that threaten us. Cyber crime is one of the main threats to the integrity and availability of data and systems. From insiders to complex external attacks and industrial worms, modern business faces unprecedented challenges; and while cyber security and digital intelligence are the necessary responses to this challenge, they are understood by only a tiny minority. In his second book on high-tech risks, Mark Johnson goes far beyond enumerating past cases and summarising legal or regulatory requirements. He describes in plain, non-technical language how cyber crime has evolved and the nature of the very latest threats. He confronts issues that are not addressed by codified rules and practice guidelines, supporting this with over 30 valuable illustrations and tables. Written for the non-technical layman and the high tech risk manager alike, the book also explores countermeasures, penetration testing, best practice principles, cyber conflict and future challenges. A discussion of Web 2.0 risks delves into the very real questions facing policy makers, along with the pros and cons of open source data. In a chapter on Digital Intelligence readers are provided with an exhaustive guide to practical, effective and ethical online investigations. Cyber Crime, Security and Digital Intelligence is an important work of great relevance in today's interconnected world and one that nobody with an interest in either risk or technology should be without."--Unedited summary from book.
Format:
Electronic Resources
Relevance:
2.1280
by
Kiser, Cheryl, author.
Call Number
658.4 22
Publication Date
2014
Summary
Social value creation is a journey and each company charts its own path through uncertain and complex terrain. The entrepreneurial leaders profiled in this book are trail-blazers in this new business landscape using both strategy and innovation to generate profits and social value simultaneously. Creating Social Value focuses on the motivations and preoccupations of entrepreneurial leaders as they look to activate change within their companies, in their sectors, value chains and even through co-creating partnerships with their competitors. Such change requires fundamentally new styles of leadership and business design where companies seek to be generative rather than extractive. This book is also the story of the emergence of new language. As the authors worked with social entre- and intrapreneurs, they began to hear the building blocks of a new lexicon with the power to inspire and positively influence the culture of an organization. Many of the leaders included in this book have driven change by harnessing the power of language to transform the direction their company is taking. For example, Campbell's have created destination goals to describe the long-term vision of the company to nourish its customers, employees and neighbors. Roshan has worked on nation building, creating physical infrastructure in Afghanistan, a country decimated by war. UPS has worked to understand its impact on the planet, and Ford is working with Toyota to co-create technologies to combat climate change. This book sets out a manifesto for Social Value Creation, defining it as a strategy that combines a unique set of corporate assets (including innovation capacities, marketing skills, managerial acumen, employee engagement, scale) in collaboration with the assets of other sectors and firms to co-create breakthrough solutions to complex economic, social and environmental issues that impact the sustainability of both business and society. -- Provided by publisher.
Format:
Electronic Resources
Relevance:
2.1191
by
Kurucz, Elizabeth C. (Elizabeth Carolyn), 1970- author.
Call Number
658.4092 23
Publication Date
2013
Summary
"Reconstructing Value prepares contemporary business leaders for the increasingly important task of developing a sustainability vision and translating it across levels in an organization. The book is based on insights gained over the past decade from research involving hundreds of practitioners, front line managers to senior executives, who have been working to integrate sustainability within their organizations. It illustrates how building capacity for managing the complex issues of sustainability requires key process skills that leaders need to develop. This book equips readers to respond to the risks and opportunities presented by global sustainability issues and reinvent new ways of doing business that will enhance organizational effectiveness while also building a more sustainable world. Each chapter includes process questions to guide reflective practice and to build the requisite leadership capabilities for turning a sustainability vision into a value-added organizational strategy. Reconstructing Value helps readers to build integrative thinking skills - such as how to engage critical, complexity, strategic and design thinking capabilities to enable organizational change - that can assist them with becoming successful sustainability champions within their organizations."--Pub. desc.
Format:
Electronic Resources
Relevance:
2.0299
by
Kurucz, Elizabeth C. (Elizabeth Carolyn), 1970- author.
Call Number
658.4092 23
Publication Date
2013
Summary
"Reconstructing Value prepares contemporary business leaders for the increasingly important task of developing a sustainability vision and translating it across levels in an organization. The book is based on insights gained over the past decade from research involving hundreds of practitioners, front line managers to senior executives, who have been working to integrate sustainability within their organizations. It illustrates how building capacity for managing the complex issues of sustainability requires key process skills that leaders need to develop. This book equips readers to respond to the risks and opportunities presented by global sustainability issues and reinvent new ways of doing business that will enhance organizational effectiveness while also building a more sustainable world. Each chapter includes process questions to guide reflective practice and to build the requisite leadership capabilities for turning a sustainability vision into a value-added organizational strategy. Reconstructing Value helps readers to build integrative thinking skills - such as how to engage critical, complexity, strategic and design thinking capabilities to enable organizational change - that can assist them with becoming successful sustainability champions within their organizations."--Pub. desc.
Format:
Electronic Resources
Relevance:
2.0299
by
Groscurth, Chris R., author.
Call Number
658.4092 23
Publication Date
2018
Summary
This book provides a blueprint for reshaping the future of work, exploring cutting-edge research on technology's impact on the workplace. Each chapter uses data to set up a specific future of work leadership challenge, offering practical solutions and advice, actionable recommendations, and tools for reflection and action that can be put into practice right away.
Format:
Electronic Resources
Relevance:
2.0016
by
Tucci, Christopher L., editor.
Call Number
658.4036 23
Publication Date
2018
Summary
Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fuelled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable. Despite this - or perhaps because of it - research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, political science, among others.
Format:
Electronic Resources
Relevance:
1.9066
by
Armitage, Andrew, author.
Call Number
658.3124 23
Publication Date
2019
Format:
Electronic Resources
Relevance:
1.8961
by
Sheridan, Vanessa, 1949- author.
Call Number
658.300867 23
Publication Date
2019
Summary
"This book presents tools, information, and resources to help organizations and individuals to understand and leverage the power of gender authenticity for business success and introduces five fundamentals for creating gender-authentic workplaces. Unemployment for gender-diverse individuals is disproportionately high. This book helps employers understand this discrepancy, become more inclusive, and gain competitive advantage through use of the paradigm of gender authenticity."--Provided by publisher
Format:
Electronic Resources
Relevance:
1.8674
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