by
Koc, Erdogan.
Call Number
658.812
Publication Date
2017
Summary
Tourism and hospitality services are prone to service-failure due to a high level of customer-employee contact. This is an invaluable source of information that includes student aids, real-life examples, case studies, links to websites and activities alongside questions and presentation slides for in-class use.
Format:
Electronic Resources
Relevance:
995.4533
by
Barker, Melissa S., author.
Call Number
658.872 BAR
Publication Date
2017
Summary
This builds on the strength of the first edition, adding to the book's real-world focus with practical examples and case histories woven throughout the text. You'll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition's conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today?s ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs.
Format:
Books
Relevance:
0.1941
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by
Brass, Daniel J.
Call Number
302.4 23 22
Publication Date
2014
Summary
Social network analysis has transformed the study of organizations over the past 30 years. Rather than focus on individuals or teams, network scholars view the organization as a nexus of relationships. As its popularity increases, the scholarship is evolving in many directions including new theory on network dynamics, multilevel thinking, multiplex networks, digital networks, instrumental and affective ties, and cross-cultural considerations, in addition to advances in methods and measures, and new organizational applications. This compendium of essays points the way to contemporary issues in organizational social networks.Research in the Sociology of Organizations is an established international, peer-reviewed series that examines cutting edge theoretical, methodological and research issues in organizational studies. The series is especially concerned with specifying the unique contributions of sociological theories and research techniques to the analysis of organizations. In addition to publishing high quality original research, each volume aims to foster debate about the value of new theories and research to the growing international community of organizational studies scholars.
Format:
Electronic Resources
Relevance:
0.1225
by
Newton, David E., author.
Call Number
306.848 23
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1066
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