by
Sharma, Anukrati.
Call Number
910.68799999999999
Publication Date
2020
Summary
This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.
Format:
Electronic Resources
Relevance:
126781.4922
by
Cudny, Waldemar.
Call Number
659
Publication Date
2021
Format:
Electronic Resources
Relevance:
105491.4844
View Other Search Results
by
Kolb, Bonita M., author.
Call Number
659.2 KOL
Publication Date
2017
Format:
Electronic Resources
Relevance:
95085.2734
by
McCartney, Sarah.
Call Number
658.827 23
Publication Date
2012
Summary
"Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each branding idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application"--Provided by publisher.
Format:
Electronic Resources
Relevance:
5.1788
by
Adubato, Steve.
Call Number
658.827 22
Publication Date
2011
Summary
"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies"--Provided by publisher.
Format:
Electronic Resources
Relevance:
5.1199
by
Batat, Wided.
Call Number
664.00688
Publication Date
2019
Format:
Electronic Resources
Relevance:
3.2467
by
Goodgold, Liz, 1961-
Call Number
658.827 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
3.2143
by
Joseph, Jim, 1963-
Call Number
658.827 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
3.1830
by
Clawson, Trevor.
Call Number
658.827 CLA
Publication Date
2010
Summary
Oliver is one of the most well known, passionate and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empires that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production.
Format:
Books
Relevance:
3.1553
by
Solomon, Michael R.
Call Number
658.827 22
Publication Date
2003
Summary
Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
Format:
Electronic Resources
Relevance:
3.1542
by
Schroeder, Jonathan E., 1962-
Call Number
658.827 BRA
Publication Date
2006
Format:
Books
Relevance:
3.1365
by
Martin, Bernadette.
Call Number
658.827 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
3.1336
Limit Search Results