1.
by
Simmons, John, 1948-
Call Number
658.827 BRA
Publication Date
2003
Summary
"The definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field?s leading practitioners, academics and consultants, analysing the nature and benefits of brands ? particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future."--Publisher website.
Format:
Books
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147308.1406
by
Bridger, Darren, author.
Call Number
658.80019 23
Publication Date
2017
Summary
Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.
Format:
Electronic Resources
Relevance:
1.1447
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by
Rothacher, Albrecht.
Call Number
658.827 22
Publication Date
2004
Summary
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolida.
Format:
Electronic Resources
Relevance:
0.4725
by
Schroeder, Jonathan E., 1962-
Call Number
658.827 BRA
Publication Date
2006
Format:
Books
Relevance:
0.4455
by
ClickView (Firm)
Call Number
XX(302497.1)
Summary
Australians are exposed to roughly 3,000 advertisements everyday - that's 84,000 advertisements a month or over one million different advertising messages each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put them in a brand. In this engaging Australian-made programme we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
Format:
Other
Relevance:
0.2500
by
Evans, Brandi.
Call Number
641.6373
Publication Date
2015
Summary
Coffee Is More Than Just a Necessary Morning Beverage or Afternoon Pick-Me-Up! Coffee. Joe. Java. Liquid gold. Whatever you call it, coffee is one of the most popular beverages not only in the country, but all around the world. Coffee has been shown to have great health benefits, but many people only use it in its most common form: brewed as a hot drink. But coffee is so much more than that! Thanks to varying origins of beans and differences in the roasting process, coffee offers a wide range of flavors and undertones, which means there's a coffee bean you can use in just about anything. From new coffee drinks to chocolate cupcakes and spicy tacos, coffee adds a depth of flavor to every dish. In Cooking with Coffee, popular Internet blogger Brandi Evans discusses the history of coffee, different brewing options, and ways to make the best coffee in your own home. She then provides more than sixty recipes featuring brewed coffee, ground coffee beans, or instant espresso so you'll never run out of reasons to have coffee in your pantry. Recipes include: Orange mocha pudding cups Multigrain waffles with vanilla maple glaze Coffee caramel sauce Coffee-braised ribs Spiced roasted nuts And more! Skyhorse Publishing, along with our Good Books and Arcade imprints, is proud to publish a broad range of cookbooks, including books on juicing, grilling, baking, frying, home brewing and winemaking, slow cookers, and cast iron cooking. We've been successful with books on gluten-free cooking, vegetarian and vegan cooking, paleo, raw foods, and more. Our list includes French cooking, Swedish cooking, Austrian and German cooking, Cajun cooking, as well as books on jerky, canning and preserving, peanut butter, meatballs, oil and vinegar, bone broth, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Format:
Electronic Resources
Relevance:
0.2451
by
Rather, Raouf Ahmad.
Call Number
910.688
Publication Date
2023
Format:
Electronic Resources
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0.2366
by
Jones, Geoffrey G.
Call Number
664.00688
Publication Date
2014
Summary
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Format:
Electronic Resources
Relevance:
0.2315
by
Goodgold, Liz, 1961-
Call Number
658.827 22
Publication Date
2010
Format:
Electronic Resources
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0.2271
by
Hannum, Hurst.
Call Number
ARC 641.253 HAN
Publication Date
1976
Format:
Books
Relevance:
0.2249
by
O'Cass, Aron.
Call Number
XX(33630.1)
Publication Date
2011
Summary
This e-book focuses on the anatomy of services branding.
Format:
Electronic Resources
Relevance:
0.2212
by
Raza, Ivo, 1968-
Call Number
647.940688 RAZ
Publication Date
2005
Summary
"In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."--BOOK JACKET.
Format:
Books
Relevance:
0.2041
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