by
Cai, Liping A., editor.
Call Number
658.812 QUA
Publication Date
2018
Summary
This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses the perspectives of both providers and recipients of quality services across a wide spectrum of hospitality and tourism sectors.
Format:
Electronic Resources
Relevance:
116849.0703
by
Cai, Liping A.
Call Number
659.193384791 22
Publication Date
2009
Summary
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format:
Electronic Resources
Relevance:
107201.4922
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by
Munar, Ana María.
Call Number
338.4791 23
Publication Date
2013
Summary
This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Format:
Electronic Resources
Relevance:
91170.0391
by
Wong, John, 1939-
Call Number
330.951 22
Publication Date
2007
Summary
The Chinese economy today is at a critical crossroads. Sustained rapid growth has given rise to structural strains as well as sectoral imbalances. It has also generated socio-economic problems such as rising income inequality, rural discontent and environmental degradation. All of these must be addressed before China can enter the next lap of high growth. Containing 12 chapters, this volume is a collaborative effort of leading economists from Beijing, Singapore and elsewhere in the region in analyzing China?s economic growth prospects and their concomitant problems and constraints.
Format:
Electronic Resources
Relevance:
0.1132
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