by
Bland, David J., 1976-, author.
Call Number
658.4034 BLA
Publication Date
2020
Summary
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--
Format:
Books
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2.2811
by
Institute for Career Research.
Call Number
658.83023 22
Publication Date
2007
Format:
Electronic Resources
Relevance:
1.6370
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by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2021
Format:
Electronic Resources
Relevance:
1.3827
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2019
Format:
Electronic Resources
Relevance:
1.2976
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2021 2020
Format:
Electronic Resources
Relevance:
1.2839
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.8342 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
0.2775
by
Belk, Russell W.
Call Number
658.8342 22
Publication Date
2010
Summary
This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. The perspectives embraced include managerial strategies, motivational mechanisms, social influences, and product and brand evaluations. Approximately half of the papers in the present volume were selected from those accepted for the 5th Annual Consumer Culture Theory Conference held at the University of Wisconsin in June of 2010. Together this latter set of interpretive papers presenting cutting edge interpretive consumer research. They also add to the richness of the topics covered in the volume, including chapters emphasizing brands, fashions, blogs, service receipt, and consumption experiences. They also add to the methodological scope of the volume, including uses of ethnography, autoethnography, netnography, and discourse analysis. Altogether the volume is a good reflection of what is happening in the field of consumer research.
Format:
Electronic Resources
Relevance:
0.2639
by
Donnaher, Brenden.
Call Number
TR DVD 658.802 MAR
Publication Date
2002
Summary
Market researchers gather information about consumers' perceptions and attitudes in order to design products and services and create marketing campaigns that reach a target audience. This video examines qualitative and quantitative research, as well as a variety of different survey techniques.
Format:
Other
Relevance:
0.2425
by
Hilton, Matthew.
Call Number
339.4709410904 22
Publication Date
2003
Summary
This is the first comprehensive history of consumerism as an organised social and political movement. It explores the history of consumer organisations in twentieth-century Britain and makes a major contribution to an expanding inter-disciplinary discussion of the role of consumption in modern society.
Format:
Electronic Resources
Relevance:
0.1904
by
Gage, Marty.
Call Number
658.812
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.1712
by
Research, Tourism and Shopping Behavior.
Call Number
658.8
Publication Date
2012
Summary
This ebook focuses on different aspects of the shopping experience for tourists. The data collection sites are global in nature; however, the theme remains the same: shopping is important to the tourist and to the tourism venues. The economic impact of the shopping, along with the expenditures for other tour-related activities, contributes a great deal to many economies throughout the world. The purpose of this ebook is to bring a broad perspective to a seemingly narrow topic so that researchers in academia and industry can better understand the shopper who also happens to be a tourist.
Format:
Electronic Resources
Relevance:
0.1563
by
Boccia, Flavio.
Call Number
664
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1543
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