by
Brandstätter, Hermann.
Call Number
152.4 22
Publication Date
2001
Format:
Electronic Resources
Relevance:
3.1478
by
Heath, Chip, author.
Call Number
302.13 HEA
Publication Date
2007
Summary
"Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas -- business people, teachers, politicians, journalists, and others -- struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds -- from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony -- draw their power from the same six traits. This book that will transform the way you communicate ideas." --From the publisher.
Format:
Regular print
Relevance:
2.5181
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by
Graue, M. Elizabeth, 1956-
Call Number
305.23072 21
Publication Date
1998
Format:
Electronic Resources
Relevance:
2.1847
by
Haworth, John Trevor.
Call Number
150.72 21
Publication Date
1996
Format:
Electronic Resources
Relevance:
0.2121
by
Ryff, Carol D.
Call Number
305.26 22
Publication Date
1999
Summary
This volume focuses on the experience of growing old as it is linked to societal factors. Ryff and Marshall construct this "macro" view of aging in society by bridging disciplines and brining together contributors from all the social sciences.
Format:
Electronic Resources
Relevance:
0.1547
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