by
Educational Media Australia.
Call Number
TR DVD 658.82 GOO
Publication Date
2000
Summary
Sponsorship is the world`s fastest growing form of marketing. Unlike any other communication tool, sponsorship gains its power from the association between the sponsor and the sponsored. The program explores this association and the importance of integration and creativity in sponsorship. Finally it looks at the impact of the internet on the development of the sponsorship industry.
Format:
Other
Relevance:
3.2411
by
Cornwell, T. Bettina.
Call Number
659.285 COR
Publication Date
2020
Format:
Electronic Resources
Relevance:
3.1647
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by
Skinner, Bruce E.
Call Number
658.456 SKI
Publication Date
2003
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/fy033/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Relevance:
3.1441
by
Cornwell, T. Bettina
Call Number
659.285 COR
Publication Date
2014
Summary
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Format:
Electronic Resources
Relevance:
3.1083
by
Grey, Anne-Marie.
Call Number
658.820994 GRE
Publication Date
2001
Summary
Provides a practical, systematic approach to defining what an organisation hopes to gain from sponsorship. The book then proceeds to discuss how to select and negotiate proposals and then how to maximise campaigns. By the authors of The Sponsorships Seeker's Toolkit.
Format:
Books
Relevance:
2.6920
by
Skildum-Reid, Kim.
Call Number
658.152240994 SKI
Publication Date
2007
Summary
This book is an easy-to-read, how-to guide for anyone or any business looking for sponsorship. It is accompanied by a CD.
Format:
Books
Relevance:
2.6819
by
Preston, Chris, 1961-
Call Number
658.456 PRE
Publication Date
2012
Format:
Books
Relevance:
0.1961
by
Kahle, Lynn R.
Call Number
796.0698
Publication Date
2010
Summary
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Format:
Electronic Resources
Relevance:
0.1031
by
Preston, C. A.
Call Number
658.456
Publication Date
2012
Summary
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format:
Electronic Resources
Relevance:
0.0953
by
Radzi, Salleh Mohd.
Call Number
338.4791
Publication Date
2014
Summary
Preface Acknowledgements Organizing committee Hospitality managementThe contribution of internship in developing industry relevant management competencies among hotel and tourism management students A.H. Ahmad Ridzuan, N.C. Ahmat & A.A. AzdelAn examination of current compensation and performance appraisal practice among hotel employers in Malaysia: A preliminary study J. Lahap, S.M. Isa, N.M. Said, K. Rose & J.M. SaberSix Sigma as a source of service delivery improvement methodology for the Malaysian hotel sector J. Lahap, B.
Format:
Electronic Resources
Relevance:
0.0864
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