by
Correia, Antónia, editor.
Call Number
338.4791 23
Publication Date
2015
Summary
""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction v ersion of Eat Pray Love.
Format:
Electronic Resources
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80945.8203
by
Decrop, Alain.
Call Number
338.47910688
Publication Date
2021
Summary
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Format:
Electronic Resources
Relevance:
1241.3649
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by
Ramos, Oscar L.
Call Number
664.024
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.1212
by
Woodside, Arch G.
Call Number
338.4791 23
Publication Date
2011
Summary
Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and Hospitality Research seeks to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. The ten papers in this volume make explicit current tourism assessment practices and look at how such assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. With a multi-regional focus that includes Asia, Europe, and North American this volume examines a variety of topics including: using importance-performance analysis to discern cultural differences in image perceptions with application to international visitors to Mauritius; network analysis methods for modelling tourism inter-organizational systems; and tools for overcoming continuing bad performance in tourism destination management.
Format:
Electronic Resources
Relevance:
0.1078
by
Gonzalo, Julio A. (Julio Antonio)
Call Number
501 23
Publication Date
2014
Summary
"This book provides realistic answers to hotly debated scientific topics: Science is about quantitative aspects of natural realities (physical, chemical, biological) but it is the result of human intellectual inquiry and therefore not 'per se' materialistic. This book, with contributions from experts in physics, cosmology, mathematics, engineering, biology and genetics, covers timely and relevant topics such as the origin of the universe, the origin of life on Earth, the origin of man (intelligent life) and the origin of science"--Provided by publisher.
Format:
Electronic Resources
Relevance:
0.1014
by
Fitzpatrick, Joyce J., 1944-
Call Number
610.7307 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
0.0914
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