Annotation This book encapsulates all of Professor Adair's writing on how to recruit the right people for your organization, team training, generation of ideas, communication and overcoming obstacles, the key characteristics of innovators and how to organize and use them to best effect.

In Unleash your creativity BAFTA award-winners Rob Bevan and Tim Wright reveal 52 inspiring ideas that will help you discover your creative genius.

Annotation Designed to help people boost their creativity, this book shows readers how to brainstorm and transform their best ideas into reality.

When marketers have a clear focus on the true task confronting them and are effective at it, then competition becomes a nonissue. What is the true task that alleviates the need for competition? Thinking about thinking is the process that challenges how we think about marketing and competition. The ideas presented in "Marketing Strategy in Play : Questioning to Create Difference" explain marketing thinking, how to cultivate it, and ultimately the ways in which marketplace differences are created. Rather than providing some formulaic series of marketing steps, processes, and models based on someone else's thinking, the focus here is on developing the practitioner's thinking. This provocative perspective requires deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? The book is written for serious practitioners interested in breaking from the familiar ways of doing things and in finding unique approaches to stimulate their own thinking effectively for any organization, large or small.

Defines an idea as "nothing more nor less than a new combination of old elements." This book uses that definition to discuss how to get them. Its 7 chapters deal with things you must do to condition your mind to be ripe and ready for idea creation. It also details the actions that you make in order to get an idea.