by
Davidson, Rob.
Call Number
658.456 DAV
Publication Date
2014
Summary
Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market.However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them
Format:
Regular print
Relevance:
131294.4375
by
Davidson, Rob, author.
Call Number
658.456 DAV
Publication Date
2014
Format:
Electronic Resources
Relevance:
127346.5156
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by
Davidson, Rob.
Call Number
658.456 DAV
Publication Date
2006
Summary
Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
Format:
Books
Relevance:
123150.6797
by
Davidson, Rob, 1967-
Call Number
810.9004 22
Publication Date
2005
Summary
"Comparative study of Henry James's and William Dean Howells's literary criticism. Examines the interrelationship between the men, emphasizing their aesthetic concerns and attitudes toward the market and audience, and their beliefs concerning the moral value of fiction and the United States as a literary subject, and writings about each other"--Provided by publisher.
Format:
Electronic Resources
Relevance:
109800.1953
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