by
Fyall, Alan, editor.
Call Number
338.4791068 MAN
Publication Date
2015
Format:
Books
Relevance:
137823.8906
2.
by
Fyall, Alan, editor.
Call Number
338.4791068 MAN
Publication Date
2022
Summary
"Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Format:
Books
Relevance:
119203.1875
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by
Leask, Anna.
Call Number
363.69 MAN
Publication Date
2006
Format:
Books
Relevance:
116829.7734
by
Fyall, Alan, author.
Call Number
647.940688 FYA
Publication Date
2019
Summary
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format:
Books
Relevance:
107201.4688
by
Advances in Tourism Marketing Conference (4th : 2011 : Maribor, Slovenia)
Call Number
910.688 22
Publication Date
2013
Format:
Electronic Resources
Relevance:
78510.2188
by
Correia, Antónia, editor.
Call Number
338.4791 23
Publication Date
2015
Summary
""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction v ersion of Eat Pray Love.
Format:
Electronic Resources
Relevance:
64355.7148
by
Fyall, Alan.
Call Number
338.4791.0681 FYA
Publication Date
2013
Summary
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.
Format:
Electronic Resources
Relevance:
21616.5176
by
Gammon, Sean.
Call Number
306.483
Publication Date
2013
Summary
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Format:
Electronic Resources
Relevance:
1520.4143
by
Decrop, Alain.
Call Number
338.47910688
Publication Date
2021
Summary
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Format:
Electronic Resources
Relevance:
1241.4312
by
Kuo, I-Ling.
Call Number
936.231
Publication Date
2013
Summary
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Format:
Electronic Resources
Relevance:
1241.4181
by
Leask, Anna.
Call Number
307.76
Publication Date
2013
Summary
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Format:
Electronic Resources
Relevance:
1075.1456
by
Duignan, Michael B.
Call Number
394.2068
Publication Date
2022
Summary
The first book to bring together scholars, students, industry leaders, policy makers and related national institutes in collaboration across a range of case studies.
Format:
Electronic Resources
Relevance:
697.6707
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