At over a billion dollars, the food industry is evolving, creating new trends and new opportunities for eager entrepreneurs to turn their passion into a thriving business. From hot dog wagons to "bustaurants," Entrepreneur uncovers the startup ins and outs of today's most on-the-rise and affordable food trend, mobile food. From gourmet food to all-American basics, the experts at Entrepreneur present the delicious startup details behind the "food truck" businesses. Led by our experts and armed with priceless insight and advice from practicing business owners, startup entrepreneurs learn how to find their food niche, follow important rules of conducting business on the road, outfit their moving kitchen, meet safety and sanitation requirements, and much more. Plus, practicing experts share their recipes, shopping lists, favorite equipment buys and more. From choosing a business vehicle to franchising and everything in between, this startup guide covers it all-and then some.

This full-spectrum guide offers solid direction on every aspect of the retail specialty food industry. Making liberal use of case studies, Robert Wemischner and Karen Karp lead you step by step through each phase of the development and operation of a take-out gourmet store. They help you find the concept that's right for you, write a business plan, and secure the financing you'll need. You'll discover what to look for in choosing your location; how to communicate with designers, builders, and contractors; and the ins and outs of legal structure and complying with government regulations. You'll learn how to select graphic designs, purchase and price merchandise, hire and train employees, set store policies, and manage your cash. You'll also learn how to market and promote your store and build a steady clientele, exceed your customers' expectations for quality and service, use in-store signage and irresistible merchandise displays to increase sales, expand or convert an existing business, and fine-tune your business to promote growth.

Start Your Own Food Truck Business and Satisfy Your Hunger for SuccessAt over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you.From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business.This guide covers:Six of the hottest mobile food options: food c

At over a billion dollars, the food industry is evolving, creating new trends and new opportunities for eager entrepreneurs like you. Learn how you can become a part of one of the hottest and most affordable food businesses - mobile food. From gourmet food to all-American basics and hot dog wagons to bustaurants, get the delicious details behind starting a food truck business. Led by our experts, learn how to find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more. Plus, access recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs. Six trendy mobile food opportunities: cart and concession trailers, kiosks, standard and gourmet trucks, mobile catering and bustaurants; How to identify your customers and service niche; Creating your mobile menu; Choosing and outfitting your vehicle or kiosk; Licenses, zoning, parking, and other considerations; Scouting and staging for conducting business; Hiring help; Setting prices;Spreading the word; and more from choosing a business vehicle to franchising and everything in between, learn everything you need to know to get your business moving toward success!

When did we first serve meals at regular hours? Why did we begin using individual plates and utensils to eat? When did "cuisine" become a concept and how did we come to judge food by its method of preparation, manner of consumption, and gastronomic merit? Food: A Culinary History explores culinary evolution and eating habits from prehistoric times to the present, offering surprising insights into our social and agricultural practices, religious beliefs, and most unreflected habits. The volume dispels myths such as the tale that Marco Polo brought pasta to Europe from China, that the original recipe for chocolate contained chili instead of sugar, and more. As it builds its history, the text also reveals the dietary rules of the ancient Hebrews, the contributions of Arabic cookery to European cuisine, the table etiquette of the Middle Ages, and the evolution of beverage styles in early America. It concludes with a discussion on the McDonaldization of food and growing popularity of foreign foods today.

The experts at Entrepreneur provide a two-part guide to success. First, learn all the delicious detail behind starting one the hottest and most affordable food business: your own food truck. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.This kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more. Entrepreneur Editors' Start Your Own Business, a guide to starting any business and surviving the first three years. Interviews and advice from successful entrepreneurs in the industry. Worksheets, brainstorming sections, and checklists. Entrepreneurs Startup Resource Kit (downloadable) More about Entrepreneur?s Startup Resource Kit Every small business is unique. Therefore, it?s essential to have tools that are customizable depending on your business?s needs. That?s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more all at your fingertips! You?ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you?re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you?ll get answers to the "how do I get started?? questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you?re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.