1.
by
Yudelson, Jerry.
Call Number
690.0688 22
Publication Date
2006
Summary
Annotation Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects.
Format:
Electronic Resources
Relevance:
114682.8203
by
Owen, Ruth, 1967-
Call Number
631.584023 22
Publication Date
2010
Summary
Come inside for a fresh look at careers in 'green' food, from planting to cultivation, and merchandising to selling. In addition to the "greening" of conventional methods of food production, this book examines careers in alternative energy, equipment, packaging, and delivery systems.
Format:
Electronic Resources
Relevance:
98205.4453
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3.
by
McKenzie-Mohr, Doug, 1959-
Call Number
658.802 22
Publication Date
2012
Summary
In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
Format:
Electronic Resources
Relevance:
3.1488
by
Clark, Duncan.
Call Number
640.41 CLA
Publication Date
2006
Format:
Books
Relevance:
1.6845
by
Palazzo, Maria.
Call Number
658.827
Publication Date
2024
Summary
This insightful book explores contemporary consumer behaviour and marketing practices.
Format:
Electronic Resources
Relevance:
1.5559
6.
by
Chatzopoulou, Elena.
Call Number
647.94068
Publication Date
2023
Format:
Electronic Resources
Relevance:
0.1543
Call Number
DVD 641.30994 FOO
Publication Date
2002
Summary
Explores the technology and science behind our food supply. Covers recent technological advances in food cultivation, processing, packaging and the latest nutritional and food handling advice. Also questions and challenges food industry practices, such as the use of non-recyclable packaging, marketing tactics, gene manipulation, the reliance on agricultural chemicals and the use of food additives.
Format:
Other
Relevance:
0.1474
by
Duffy, Rosaleen.
Call Number
338.4791
Publication Date
2012
Summary
Environmentally-sustainable tourism or ecotourism has become a major area of interest for governments, the private sector and international lending institutions. It is regarded as a way of allowing economic development whilst protecting against environmental degradation, especially in those countries with fragile ecosystems. However, despite the beneficial intentions of ecotourism, it tends to be regarded uncritically by environmental organizations, governments and the private sector alike. Rosaleen Duffy presents this analysis of ecotourism, linking it with environmental ideologies and the po
Format:
Electronic Resources
Relevance:
0.1414
by
Jones, Carolyn.
Call Number
TR AV 641.30994 FOO
Publication Date
2003
Summary
Explores the technology and science behind our food supply. Covers recent technological advances in food cultivation, processing, packaging and the latest nutritional and food handling advice. Also questions and challenges food industry practices, such as the use of non-recyclable packaging, marketing tactics, gene manipulation, the reliance on agricultural chemicals and the use of food additives.
Format:
Other
Relevance:
0.1414
by
Jauhari, Vinnie.
Call Number
338.4791 MAN
Publication Date
2014
Format:
Electronic Resources
Relevance:
0.1361
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.802
Publication Date
2014
Summary
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources --
Format:
Electronic Resources
Relevance:
0.1361
by
WetFeet (Firm)
Call Number
650.14 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.1231
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