This ebook explores the challenges faced by the Indian hospitality industry. WHATT?s industry-led methodology is applied and the team of contributors used an industry round table approach to solicit views from hospitality practitioners, academics and government representatives. The challenges have been considered from a strategic perspective as well as from marketing, human resources, technology, finance and destination management perspectives.

This international e-book focuses on the hospitality industry in India. The Indian economy is on a trail of growth accompanied increased foreign investment, more business and leisure travel, and more opportunities for growth in the tourism sector. The research papers in this e-book capture the flavour of the fascinating transition that is taking place in India, and cover a diverse range of areas from the use of information technology for reservation in mid-size hotels in Indian to environmental consciousness.

This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and or

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.