by
Roberts, John.
Call Number
647.940688 ROB
Publication Date
1993
Format:
Books
Relevance:
215634.0781
by
Collins, Garry.
Call Number
647.940688 COL
Publication Date
2003
Format:
Books
Relevance:
180418.6406
View Other Search Results
by
Collins, Garry, 1954-
Call Number
647.940688 COL
Publication Date
2003
Format:
Books
Relevance:
180412.1406
4.
by
Chatzopoulou, Elena.
Call Number
647.94068
Publication Date
2023
Format:
Electronic Resources
Relevance:
164697.5156
by
Reich, Allen Z.
Call Number
647.940688 REI
Publication Date
1997
Format:
Books
Relevance:
164696.2188
by
Metti, M. C.
Call Number
647.94068 MET
Publication Date
2008
Format:
Books
Relevance:
6.1664
by
Tresidder, Richard.
Call Number
647.94068 TRE
Publication Date
2012
Summary
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format:
Electronic Resources
Relevance:
6.1027
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
5.8411
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
5.3162
Call Number
647.940688 THR
Publication Date
2003
Summary
Examples of hospitality marketing letters.
Format:
Books
Relevance:
4.5332
by
Powers, Thomas F.
Call Number
647.940688 POW
Publication Date
1997
Format:
Books
Relevance:
4.3582
by
Wearne, Neil
Call Number
647.95 WEA
Publication Date
1990
Format:
Books
Relevance:
4.2426
Limit Search Results