Explores the application of the latest technology in the Novotel and the issues involved in making the decision to apply computer technology to the hospitality industry.

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market

Using a combination of theoretical discussion and real-world case studies, this book analyses the use of robotics, artificial intelligence and services automation (RAISA) within the travel, tourism and hospitality industries. Divided into two sections, the book first concentrates on the theoretical aspects surrounding the use of RAISA in travel, tourism and hospitality. Themes explored include: economic fundamentals customer attitudes chatbot adoption service quality Following on from this, the second section concentrates on current and future use of RAISA technologies in specific subsectors of the tourism economy: hotels, restaurants, travel agencies, museums, and events. With an international scope of authorship and focus, the book is a useful reference source for scholars, students, and general readers interested in robotics, artificial intelligence, and automation technologies. Alongside this, the business insights and case studies examined in the book offer practitioners guidance on how these technologies can and will be incorporated into organizations, particularly those in the travel and tourism industry.

The book provides unique insights into the culture of computer-mediated hospitality and how this has begun to transform contemporary tourism and travel practice. Focusing on Couchsurfing.org, one of the largest online hospitality communities worldwide, the authors explore how social relations, intimacy and trust are built in the online environment and then extended into the offline contexts of actual tourism and travel. Being active couchsurfers themselves, the authors scrutinise the candid claim by much of the online hospitality community that couchsurfing creates a »better world«. The book is key reading for anyone interested in how computer mediated communication is changing contemporary forms of contact, travel and hospitality, and the kinds of cosmopolitism it brings into being. Authors: David Picard, Sonja Buchberger, Jennie Germann Molz, Dennis Zuev, De-Jung Chen, Bernard Schéou, Jun-E Tan, Paula Bialski and Nelson Graburn.   Rezension »Being skillfully written, making use of a narrative approach, and enriched by exciting and originial chapters 'Couchsurfing Cosmopolitanism' is a recommanded read for those who are eager to delve deeper and better understand the phenomenon of promoting cosmopolitanism as a desire for and openess to difference.« Variety Fair, 7 (2014) Reviewed in: Schweizerisches Archiv für Volkskunde, 2 (2013), Regina F. Bendix www.urbanophil.net, 08.08.2013, Paula Salomo http://popanth.com, 22.10.2013.