by
Huang, Songshan Sam.
Call Number
338.47910951
Publication Date
2014
Summary
While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level c
Format:
Electronic Resources
Relevance:
26479.8984
by
Bao, Jigang.
Call Number
910.71151
Publication Date
2022
Format:
Electronic Resources
Relevance:
2633.2271
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by
Woodside, Arch G.
Call Number
338.4791 22
Publication Date
2010
Summary
This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertising and the slow advancement to using valid impact metrics field experiments with alternative ad treatment and placements. Several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists. Tourism website comparisons include: Maine, Massachusetts and New York; Genoa, Marseilles and Valencia; France, Spain and Portugal; and China, Poland, Russia and Thailand, against each other as well as the Lonely Planet websites. Content analysis of consumer-generated advertisements that promote visits to third places, in this case Starbucks coffee shops and Chipotle restaurants, makes an intriguing study. The final paper gives a thick description of the dynamics of the governments role in shaping Chinas domestic, inbound, and outbound tourism industry and contributes to building a behavioral theory of government-firm relationships.
Format:
Electronic Resources
Relevance:
0.1485
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