by
Jackson, Nigel A.
Call Number
658.456 JAC
Publication Date
2017
Format:
Books
Relevance:
137823.7656
by
Jackson, Nigel.
Call Number
394.2 JAC
Publication Date
2013
Summary
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of au
Format:
Electronic Resources
Relevance:
136176.0469
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by
Jackson, Nigel.
Call Number
394.20688
Publication Date
2017
Format:
Electronic Resources
Relevance:
21630.7754
by
Mackenzie, James.
Call Number
641.5 MAC
Publication Date
2011
Format:
Books
Relevance:
0.1437
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