by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
26485.5938
2.
by
Kotler, Philip, author.
Call Number
658.4012 23
Publication Date
2019
Format:
Electronic Resources
Relevance:
26474.7598
View Other Search Results
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
26466.0254
by
Armstrong, Gary, author.
Call Number
658.5 PRI
Publication Date
2021
Summary
Annotation. This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Principles of Marketing shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.
Format:
Books
Relevance:
894.7204
by
Kermally, Sultan.
Call Number
658.8 22
Publication Date
2003
Summary
This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.
Format:
Electronic Resources
Relevance:
0.2433
by
Publishing, BusinessNews.
Call Number
658.100298345
Publication Date
2014
Summary
Complete summary of Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book: "Marketing 3.0: From Products to Customers to the Human Spirit". This summary of the ideas from Philip Kotler, Hermawan Kartajaya and Iwan Setiawan's book "Marketing 3.0" charts the movements of marketing strategies and suggests how businesses should market today. In their book, the authors explain the evolution of marketing approaches in detail and the benefits that each of them brought. This summary also shows how we are currently moving from marketing 2.0 to 3.0: every company who wants to market effectively needs to understand that customers want to buy from companies who deal with issues which impact on all humans, such as sustainability and global warming. Added-value of this summary: ⢠Save time ⢠Understand key concepts ⢠Expand your marketing knowledge To learn more, read "Marketing 3.0" and discover the key to choosing your marketing approach and communicating with your customers.
Format:
Electronic Resources
Relevance:
0.1793
Limit Search Results