1.
by
Cheverton, Peter.
Call Number
658.4
Publication Date
2009
Summary
Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.
Format:
Electronic Resources
Relevance:
4.5337
by
Pfister, Robert.
Call Number
790.069
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.2949
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by
Solis, Brian.
Call Number
658.406
Publication Date
2013
Summary
"In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." -Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user" experiences What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth.
Format:
Electronic Resources
Relevance:
0.1236
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