by
Stengel, Donald N.
Call Number
338.5024658 22
Publication Date
2011
Summary
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
Format:
Electronic Resources
Relevance:
120275.0859
by
Arnott, Geoff.
Call Number
330 ARN
Publication Date
1997
Format:
Books
Relevance:
4.2139
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by
Lee, Robert H., 1948-
Call Number
362.10681 22
Publication Date
2009
Format:
Electronic Resources
Relevance:
2.4096
by
Fraser, Ian, 1950-
Call Number
330 FRA
Publication Date
1999 1998
Format:
Books
Relevance:
1.2456
by
Lennard, Diane, author.
Call Number
658.45 23
Publication Date
2018
Summary
"Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT ParadigmIntending, Messaging, Presence, Attending, Connecting, and Togetherin the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The texts clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills."--Provided by publisher.
Format:
Electronic Resources
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0.9432
by
Berndt, A.
Call Number
331.1330968
Publication Date
2018
Summary
Services, whether online or offline, are important in modern economics in which the understanding is that 'we are all in services'.Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today's market and it's growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services.
Format:
Electronic Resources
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0.1543
by
Penrose, Edith Tilton.
Call Number
338.7 22
Publication Date
2009
Summary
There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for 50 years and more. This book is one of the very few 'must reads' for anybody seriously interested in the role of management within the firm. Originally published in 1959, The Theory of the Growth of the Firm has illuminated and inspired thinking in strategy, entrepreneurship, knowledge creation, and innovation. Edith Penrose's tightly-argued classic laid the foundations for the resource based view of the firm, now the dominant framework in business strategy. She an.
Format:
Electronic Resources
Relevance:
0.1231
by
Pencarelli, Tonino.
Call Number
658.8
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.0741
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