Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.

From humble beginnings in 1942 when Clarrie Mance started the business, Windsor Smith has grown to become one of the countries most prominent and successful footwear companies. This program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the 'four Ps': product, price, place and promotion. Looks at each of these areas in relation to the high profile marketing campaigns conducted by the company and also makes reference to marketing objectives, market research, the target market and marketing channels.

Discusses the importance of international tourism to the Australian economy, by demonstrating the success of Sovereign Hill, the goldrush theme park at Ballarat.

This program examines the role of marketing in several successful Australian food companies using two case studies.

The St. James Court Hotel, a four-star hotel in London, has been refurbished, rebranded and relaunched under a new name by the new management team. This program explores the relaunch of this business looking at all areas, from food and beverage manager Derek Andrews' concerns about the weather spoiling the launch party to a look behind the logo at re-branding.