by
Kotler, Philip, 1931-
Call Number
658.8 KOT
Publication Date
2004
Format:
Books
Relevance:
4.2914
by
Kotler, Philip, 1931-
Call Number
658.8 KOT
Publication Date
2004
Format:
Books
Relevance:
4.2291
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3.
by
Media Australia (Production company)
Call Number
TR DVD 658.456 MAR
Publication Date
1997
Summary
An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.
Format:
Other
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4.0509
by
Weaver, David B. (David Bruce)
Call Number
338.4791 WEA
Publication Date
2010
Summary
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format:
Books
Relevance:
0.2652
by
Weaver, David B. (David Bruce)
Call Number
338.479194 WEA
Publication Date
2006
Format:
Books
Relevance:
0.2652
by
Overton, Rodney.
Call Number
658.0220994 OVE
Publication Date
2002
Format:
Books
Relevance:
0.2652
by
Weaver, David B. (David Bruce)
Call Number
338.4791068 WEA
Publication Date
2014
Format:
Electronic Resources
Relevance:
0.2572
by
British Broadcasting Corporation.
Call Number
DVD 647.94068 SAI
Publication Date
2000
Summary
The St. James Court Hotel, a four-star hotel in London, has been refurbished, rebranded and relaunched under a new name by the new management team. This program explores the relaunch of this business looking at all areas, from food and beverage manager Derek Andrews' concerns about the weather spoiling the launch party to a look behind the logo at re-branding.
Format:
Other
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0.2348
by
ClickView (Firm)
Call Number
XX(302530.1)
Summary
Businesses constantly face change. Technology drives much of it and has drastically impacted every industry and sector in recent decades. Successful small businesses embrace change and use technology smartly. Often it means continual reinvention. This video profiles Creative Force, a small business in regional south-east Australia that started as a print media-based marketing company two decades ago. Today it specialises in web and multimedia development for clients ranging from universities and major health authorities to individuals. The programme explores the impact of digital communications and the role that technology has played in completely transforming all aspects of the business over time. It is an ideal resource for upper-level learners in business, small business management, technology and related areas.
Format:
Other
Relevance:
0.2212
by
Seidel, Paul.
Call Number
TR DVD 380.14591 UPS
Publication Date
2008
Summary
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format:
Other
Relevance:
0.2094
11.
by
Cain, Alexandra.
Call Number
658.0220994 CAI
Publication Date
2009
Format:
Books
Relevance:
0.2080
by
Mullins, Anthony.
Call Number
TR DVD 658.007994 ELV
Publication Date
2006
Summary
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format:
Books
Relevance:
0.2004
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