by
Sherlock, Jim.
Call Number
658.84 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
7.1596
by
Nykiel, Ronald A.
Call Number
658.83 NYK
Publication Date
2007
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
Relevance:
6.7081
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by
Smith, Kingsley.
Call Number
658.8 SMI
Publication Date
2002
Summary
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format:
Books
Relevance:
4.8588
by
Wood, Marian Burk.
Call Number
658.802 WOO
Publication Date
2008
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip078/2007002233.html
Relevance:
4.5366
by
Wood, Marian Burk.
Call Number
658.802 WOO
Publication Date
2011
Format:
Books
Relevance:
4.4916
by
Supovitz, Frank.
Call Number
658.456 SUP
Publication Date
2005
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002611.html
Relevance:
4.3286
by
Miller, Richard K. (Richard Kendall), 1946-
Call Number
658.83 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
4.1818
by
McNally, John, 1965-
Call Number
808.02 22
Publication Date
2010
Summary
The Creative Writer's Survival Guide is a must-read for creative-writing students and teachers, conference participants, and aspiring writers of every stamp. Directed primarily at fiction writers but suitable for writers of all genres, John McNally's guide is a comprehensive, take-no-prisoners blunt, highly idiosyncratic, and delightfully subjective take on the writing life.
Format:
Electronic Resources
Relevance:
3.1213
by
Goldblatt, Joe Jeff, 1952-
Call Number
658.456 DIC
Publication Date
1996
Format:
Books
Relevance:
2.7552
by
Poynter, Dan.
Call Number
070.5 22
Publication Date
2006
Summary
Dan Poynter's 'Book Publishing Encyclopedia' is the "Book Publishing answer Book." It has thousands of tips and references in an easy-to use alphabetical encyclopedia. Each fact, figure, resource or reference, in its 222 pages, links to a specific page on a web site for more information. Time is money. Writers, publishers and publicists need access to resources-quickly. Whether they deal in entertainment (fiction) or information (nonfiction), they need information on the book industry. Poynter's Encyclopedia is also made available in softcover, large print and four types of eBook. All are laid.
Format:
Electronic Resources
Relevance:
2.7158
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
796.0698 23
Publication Date
2022 2021
Summary
"A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements."--
Format:
Electronic Resources
Relevance:
2.3188
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.8342 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
2.1946
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