by
Institute for Career Research.
Call Number
646.34023 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
134460.4531
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2001
Format:
Books
Relevance:
126777.0000
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by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2010
Summary
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Relevance:
126776.7344
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2006
Summary
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Relevance:
126776.7109
by
Bojanic, David C., author.
Call Number
657.8370688 BOJ
Publication Date
2017
Format:
Electronic Resources
Relevance:
126772.5781
by
Reich, Allen Z.
Call Number
647.940688 REI
Publication Date
1997
Format:
Books
Relevance:
109795.3359
7.
by
Oh, Haemoon.
Call Number
647.950688 HAN
Publication Date
2008
Format:
Books
Relevance:
105491.7422
by
Pencarelli, Tonino.
Call Number
658.8
Publication Date
2018
Format:
Electronic Resources
Relevance:
89656.3281
by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2011
Format:
Books
Relevance:
4.9558
by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2005
Summary
This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Ausralia, New Zealand, and the Asia Pacific. Author Mills from Griffith University, Qld.
Format:
Books
Relevance:
4.7557
by
Bronson, Howard F., 1953-
Call Number
658.8 22
Publication Date
2011
Format:
Electronic Resources
Relevance:
4.6779
by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2008
Summary
"Significantly revised, with a wealth of new and updated material, "Strategic Market Management, 8th Edition" remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization."--BACK COVER.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/fy0805/2008274680.html
Relevance:
4.6704
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