by
Rinallo, Diego.
Call Number
658.456 RIN
Publication Date
2018
Format:
Electronic Resources
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134446.2813
by
Institute of Marketing and Sales Management.
Call Number
ELECTRONIC RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Electronic Resources
Full text available: 1989-05-25 - 2003-10-16 Available via InfoTrac to William Angliss of Institute of TAFE users only. Click here to access electronic journal.
Relevance:
116845.2266
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by
Kanopy (Firm)
Call Number
XX(287981.1)
Publication Date
2014 2013
Summary
Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
Format:
Video recording
Relevance:
109783.7813
by
Kanopy (Firm)
Call Number
658.8 WHA
Publication Date
2016 2015
Summary
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four types of value consumers seek: functional, monetary, social, and psychological.
Format:
Electronic Resources
Relevance:
109783.7734
by
Kanopy (Firm)
Call Number
XX(293340.1)
Publication Date
2014 2013
Summary
Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
Format:
Video recording
Relevance:
109783.7656
by
Kanopy (Firm)
Call Number
XX(300196.1)
Publication Date
2014 2013
Summary
Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
Format:
Video recording
Relevance:
109783.7656
by
Hunt, Raelene
Call Number
WAIARC 378.945 HUN
Publication Date
1981
Format:
Books
Relevance:
109781.8516
by
Scanlon, Nancy Loman
Call Number
642 SCA
Publication Date
1990
Format:
Books
Relevance:
109775.3125
by
Scanlon, Nancy Loman
Call Number
642 SCA
Publication Date
1985
Format:
Books
Relevance:
109774.4688
by
Wearne, Neil
Call Number
647.940688 WEA
Publication Date
1994
Format:
Books
Relevance:
95079.9688
by
ClickView (Firm)
Call Number
XX(302505.1)
Summary
With the emergence of social media technology and the Internet now dominating global communication, this expert-led programme for upper secondary and higher-education viewers shows why online marketing is a vital part of every business model. Director of 2 Sticks Digital, Tim Martin, and the University of Melbourne's Dr. Brent Coker, explain concepts such as Search Engine Optimisation, Pay Per Click, viral and email marketing, as well as how to implement and measure an online marketing campaign. While online success is difficult to predict, viewers will learn that innovative and flexible marketing strategies are crucial to surviving in the digital world.
Format:
Other
Relevance:
95079.7891
by
Misiura, Shashi.
Call Number
363.69
Publication Date
2012
Summary
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examp
Format:
Electronic Resources
Relevance:
95078.5625
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