by
McQuail, Denis.
Call Number
302.23 22
Publication Date
1997
Summary
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.
Format:
Electronic Resources
Relevance:
4.1548
2.
by
Patterson, Timothy J.
Call Number
394.2068
Publication Date
2023
Format:
Electronic Resources
Relevance:
4.0101
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by
Napoli, Philip M.
Call Number
302.23 22
Publication Date
2011
Summary
"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet"--Provided by publisher.
Format:
Electronic Resources
Relevance:
3.9895
Call Number
384
Publication Date
2011
Summary
Who's buying computers, PDAs, GPS devices, books, video downloading, TVs, etc.
Format:
Electronic Resources
Relevance:
0.2261
by
Clarke, Debra M., 1953- author.
Call Number
070.43 23
Publication Date
2014
Summary
Annotation The constraints of news production and the consequent limitations of news result directly in dissatisfaction throughout news audiences. News stories are frequently found to be inadequately informative to the extent that journalism is more inclined to generate political disenchantment, rather than prompt its audiences to pursue a fully engaged level of political participation in their societies. Journalism and Political Exclusion provides a multi-method, integrated analysis of news production and news audiences, including a long-term study of community activists in a central Canadian city. During the seven-year fieldwork period, different groups of research participants completed questionnaires, wrote news diaries, and were interviewed in their homes while viewing network television newscasts. Clarke shows that frustrations with the informational limitations of television and other news media are accelerated among women and the working-class often lack opportunities to access alternative information sources. The critical contribution of journalism to the production and reproduction of ideas about social reality is frequently acknowledged and assumed yet rarely investigated and demonstrated. Through an examination of the everyday realities of both news production and news reception, Journalism and Political Exclusion also shows how the current "crises" of professional journalism heighten the level of political exclusion experienced by various social groups.
Format:
Electronic Resources
Relevance:
0.2121
by
Harindranath, Ramaswami, 1959-
Call Number
302.23 22
Publication Date
2009
Summary
This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics - in particular Gadamer - it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning.
Format:
Electronic Resources
Relevance:
0.2075
by
New Strategist Publications, Inc.
Call Number
384.041 22
Publication Date
2010
Summary
Examines how much Americans spend on information and consumer electronics by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education.
Format:
Electronic Resources
Relevance:
0.1768
by
New Strategist Publications, Inc.
Call Number
384 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.1768
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