by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.8342 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
40538.7773
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
796.0698 23
Publication Date
2022 2021
Summary
"A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements."--
Format:
Electronic Resources
Relevance:
40538.7500
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by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
796.069 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
40529.8750
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.802
Publication Date
2014
Summary
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources --
Format:
Electronic Resources
Relevance:
40529.8633
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2020
Summary
"The restaurant industry lost $120 billion through the first three months of the pandemic and is forecast to sustain $240 billion in losses by the end of 2020. Restaurants: Impact of the Pandemic quantifies the impact on the sector from both the consumer and business perspective. Assessment is made for restaurant brands, full-service and limited service sectors, and college campus foodservice. Month-by-month revenue data provides a baseline for research studies and strategic planning. Survey findings provide insight into anticipated post-pandemic changes in consumer dining behaviors and shifts in spending. Restaurants: Impact of the Pandemic assesses the growth in carryout and delivery, increases in alcoholic beverage service, ghost kitchens, innovations in drive-thru service, new emphasis in restaurant design, and more. Menu preferences during the pandemic are assessed nationally and state-by-state."--
Format:
Electronic Resources
Relevance:
40521.3828
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2022 2021
Summary
"This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. And this market research handbook has been used as a strategic business planning resource by executives in dozens of hotel corporations, travel companies, and tourism business. With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more. The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA."--
Format:
Electronic Resources
Relevance:
40521.2344
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
658.8 23
Publication Date
2014
Format:
Electronic Resources
Relevance:
40513.9531
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
647.940688 23
Publication Date
2022 2021
Summary
"With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this business reference ebook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas are provided. The ebook assesses consumer spending when dining out, discusses restaurant strategies for sales growth, and identifies market opportunities brought on by changing consumer behaviors. 'Restaurant, food & beverage market research handbook 2022' includes content from 'The beverage market research handbook,' previously published as a separate reference handbook by RKMA. Over 900 website links are included in the handbook to guide you to additional resources."--
Format:
Electronic Resources
Relevance:
40513.5000
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2021
Format:
Electronic Resources
Relevance:
40506.4180
10.
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2019
Format:
Electronic Resources
Relevance:
40506.3945
11.
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2021 2020
Format:
Electronic Resources
Relevance:
40506.3477
12.
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.4791969044 23
Publication Date
2013
Format:
Electronic Resources
Relevance:
40500.0625
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