1.
by
Jeynes, Jacqueline, author.
Call Number
910.202 JEY
Publication Date
2021
Summary
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Format:
Electronic Resources
Relevance:
3.9218
by
Buhalis, Dimitrios.
Call Number
338.4791087 BES
Publication Date
2012
Format:
Books
Relevance:
2.7426
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by
Patterson, Ian.
Call Number
910.68
Publication Date
2018
Summary
Older adults are a growing population with money and time to invest in leisure and tourism. This book provides the latest research, new trends such as independent travel, the leisure experience, cultural and heritage tourism, cruises and wellness tourism, and case studies of organizations successfully catering to older needs.
Format:
Electronic Resources
Relevance:
2.4557
by
Hillson, Rowan.
Call Number
616.46206 22
Publication Date
2008
Summary
Diabetes Care: a practical manual is a concise and easy-to-read reference source for all aspects of care in the management and understanding of diabetes. This book provides a step-by-step guide to diabetes care for doctors, nurses and other health care professionals working in primary, community and secondary care; particularly general practitioners, practice nurses, diabetes specialist nurses, junior hospital doctors, and ward nurses, and pharmacists. The author draws on practical experience and takes a realistic, common-sense approach to the assessment, education, monitoring and treatment of.
Format:
Electronic Resources
Relevance:
0.1698
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