by
Cudny, Waldemar.
Call Number
659
Publication Date
2021
Format:
Electronic Resources
Relevance:
105491.4844
by
Pike, Steven.
Call Number
338.47910688 PIK
Publication Date
2008
Summary
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET.
Format:
Books
Relevance:
3.1788
View Other Search Results
by
Viken, Arvid.
Call Number
910.684
Publication Date
2016
Format:
Electronic Resources
Relevance:
3.1476
by
Camilleri, Mark Anthony, 1976- author.
Call Number
910.688 23
Publication Date
2019
Summary
Destination marketing relies on planning, organisation, and successful strategies and tactics.℗ Tourism Planning and Destination Marketing℗ provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.
Format:
Electronic Resources
Relevance:
3.1295
by
Cai, Liping A.
Call Number
659.193384791 22
Publication Date
2009
Summary
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format:
Electronic Resources
Relevance:
2.0519
by
Rather, Raouf Ahmad.
Call Number
910.688
Publication Date
2023
Format:
Electronic Resources
Relevance:
1.6219
Call Number
DVD 658.8 FOU
Publication Date
2009
Summary
"Applying an effective marketing strategy is essential to the ongoing success of an organisation in today's competitive marketplace. What must you do to stay ahead of your competition? This program focuses on how three different businesses affectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part the marketing mix. Exploring methods which can be applied to a range of products and services, it becomes clear how marketing plans are put into action. "--Container.
Format:
Other
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1.2387
by
Sigala, Marianna.
Call Number
338.47910285 SOC
Publication Date
2012
Summary
Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
Format:
Books
Relevance:
0.9172
Call Number
TR DVD 658.8 MAR
Publication Date
1995
Summary
Whether we realise it or not, we as consumers are susceptible to all forms of marketing every time we open a newspaper, visit the supermarket or watch the televisison. The success or failure of a product can hinge entirely on the marketing process undertaken to get it to the market place.
Format:
Other
Relevance:
0.2236
by
ClickView (Firm)
Call Number
XX(302551.1)
Summary
Using Cadbury Schweppes as a case study, this programme examines the 4 Ps of marketing - product, price, place and promotion.
Format:
Other
Relevance:
0.2236
Call Number
TR DVD 658.8 MMM
Publication Date
2002
Summary
Marketing is the hidden ingredient in so many modern food products. This program looks at how a food product is marketed focussing on four key elements, namely; product, price, place and promotion. This is examined from the perspective of Cadbury Schweppes, one of the world's most successful and popular brands.
Format:
Other
Relevance:
0.2132
12.
by
Media Australia (Production company)
Call Number
TR DVD 658.456 MAR
Publication Date
1997
Summary
An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.
Format:
Other
Relevance:
0.2041
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