by
Preston, Chris, 1961-
Call Number
658.456 PRE
Publication Date
2012
Format:
Books
Relevance:
152477.6719
by
Preston, C. A.
Call Number
658.456
Publication Date
2012
Summary
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format:
Electronic Resources
Relevance:
26470.0352
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by
Anderson, Lloyd C., 1947-
Call Number
365.9769383 21
Publication Date
2000
Format:
Electronic Resources
Relevance:
0.1667
by
Bosco, Ronald A.
Call Number
813.3
Publication Date
2007
Format:
Electronic Resources
Relevance:
0.1617
by
Gardner, Lloyd C., 1934-
Call Number
959.70431 22
Publication Date
2004
Format:
Electronic Resources
Relevance:
0.1617
by
International Workshop on Cooperative Internet Computing (4th : 2006 : Hong Kong, China)
Call Number
006.76 22
Publication Date
2008
Summary
The evolution and popularity of the Internet and computing GRID has brought the cooperative computing research discipline to the Internet, for which we coined the term Cooperative Internet Computing (CIC). This conference brings together new and different approaches to CIC. The book contains the revised version of the 12 best papers presented at the conference, listed under four categories: theories and protocols of CIC, technologies and architecture of CIC, collaborative information retrieval, and CIC applications. This collection serves as a useful resource for those interested in the research and study of CIC.
Format:
Electronic Resources
Relevance:
0.1485
by
Siegfried, John J.
Call Number
330 22
Publication Date
2010
Summary
From the Publisher: Better Living Through Economics consists of twelve case studies that demonstrate how economic research has improved economic and social conditions over the past half century by influencing public policy decisions. Economists were obviously instrumental in revising the consumer price index and in devising auctions for allocating spectrum rights to cell phone providers in the 1990s. But perhaps more surprisingly, economists built the foundation for eliminating the military draft in favor of an all-volunteer army in 1973, for passing the Earned Income Tax Credit in 1975, for deregulating airlines in 1978, for adopting the welfare-to-work reforms during the Clinton administration, and for implementing the Pension Reform Act of 2006 that allowed employers to automatically enroll employees in a 401(k). Other important policy changes resulting from economists' research include a new approach to monetary policy that resulted in moderated economic fluctuations (at least until 2008!), the reduction of trade impediments that allows countries to better exploit their natural advantages, a revision of antitrust policy to focus on those market characteristics that affect competition, an improved method of placing new physicians in hospital residencies that is more likely to keep married couples in the same city, and the adoption of tradable emissions rights which has improved our environment at minimum cost.
Format:
Electronic Resources
Relevance:
0.1296
8.
by
Phye, Gary D.
Call Number
371.26 22
Publication Date
1997
Summary
The Handbook of Classroom Assessment takes a multi-dimensional approach to classroom assessment. A successful combination of theory and practice, the book emphasizes the assessment of classroom learning within content areas and the development of standards for evaluation. Most chapters are devoted to the assessment of learning and achievement and discuss current theories. The book also features assessment of academic self-concept and subjective well-being in children and adolescents. The Handbook provides successfully field-tested examples of assessment techniques and strategies within the content areas of mathematics, social studies, foreign languages, and the visual arts. Contributing chapter authors share the unique distinction of having backgrounds that include both the development of assessment theory and first hand experience translating theory into practice at the classroom, school site, state, or national level. The book is divided into four sections. Section I discusses the top five theories with respect to what learning is, how it's related to achievement, and how we assess both in the classroom setting. Section II on standardized assessment briefly covers all major standardized achievement tests used in preschool, K-6, and 7-12. Assessment of classroom learning, Section III, presents test instruments and techniques specific to the measurement of math skills, social science skills, and artistic talent across ages and grades. Section IV on classroom practices includes an assessment of general reasoning skills and performance and how to develop a grading philosophy. Key Features * Explains the why, what, and how of classroom assessment * Combines theory and practice for a multidimensional approach to assessment * Presents test instruments and techniques specific to measuring various skills * Uses field-tested examples of assessment techniques * Provides a resource for staff development at the school site.
Format:
Electronic Resources
Relevance:
0.1225
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