by
Lovelock, Christopher H.
Call Number
658.8 LOV
Publication Date
2011
Summary
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Format:
Books
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3.3143
by
Tasso, Kim.
Call Number
331.712 22
Publication Date
2003
Summary
This work addresses the unique concerns of professionals who wish to sell their services successfully and to feel comfortable about doing so. Topics covered include: market planning; selling skills; competitive tendering; and account management.
Format:
Electronic Resources
Relevance:
3.1524
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by
Davidson, Jeffrey P.
Call Number
650.14 21
Publication Date
1999
Format:
Electronic Resources
Relevance:
2.1643
4.
by
Berkovi, Jack.
Call Number
658.812
Publication Date
2014
Summary
How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.
Format:
Electronic Resources
Relevance:
1.8389
by
Berndt, A.
Call Number
331.1330968
Publication Date
2018
Summary
Services, whether online or offline, are important in modern economics in which the understanding is that 'we are all in services'.Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today's market and it's growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services.
Format:
Electronic Resources
Relevance:
0.2085
by
ClickView (Firm)
Call Number
XX(308125.1)
Summary
Professional Social Media is an engaging video featuring the team at Cutting Edge. Social media at work is a double-edged sword - it has benefits and disadvantages. It can provide unique opportunities for sharing information and building networks when used professionally. If used inappropriately, it can impact negatively on individuals or the whole company. Social media can be used to improve communication within the company, promote the company brand, recruit staff, develop new business opportunities and provide better customer service. However, it's important to use social media wisely - and to keep personal use out of the workplace or to a minimum during work hours. This video helps promote constructive rules for professional social media.
Format:
Other
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0.1984
by
Hayden, C. J.
Call Number
658.8 22
Publication Date
2007
Format:
Electronic Resources
Relevance:
0.1403
by
Kuzmeski, Maribeth.
Call Number
658.8
Publication Date
2010
Summary
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skil
Format:
Electronic Resources
Relevance:
0.1371
by
Crawford, Walt.
Call Number
808.06602 22
Publication Date
2003
Summary
If you are ready to take the next step in expanding your professional development, are willing to acknowledge your own authentic style, and have some information to impart to your colleagues, then let writing pro Walt Crawford give you a head start on your writing career. Proceeding matter-of-factly, he dissects what it really takes to write for library colleagues, countering traditional "received wisdom," while questioning the "powers that be." Whether you're on a tenure track and want your articles to offer more pleasure than pain, or just have something to share with colleagues, these suggestions will guide you in making both your writing and speaking inform, explain, illuminate, synthesize, reveal, and entertain your audience.
Format:
Electronic Resources
Relevance:
0.1226
by
WetFeet (Firm)
Call Number
790.2023 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.1136
by
Weeks, Charlotte.
Call Number
650.14 23
Publication Date
2011
Format:
Electronic Resources
Relevance:
0.1016
by
Smith, Paige Hall.
Call Number
649.33 23
Publication Date
2012
Summary
Beyond Health, Beyond Choice is a multidisciplinary collection of essays written by thirty-seven contributors that examines the role of feminist theory in the promotion of breastfeeding by public health authorities. Essays are arranged thematically and consider breastfeeding in relation to health care; work and family; embodiment (specifically breastfeeding in public); economic and ethnic factors; guilt; violence; and commercialization.
Format:
Electronic Resources
Relevance:
0.0891
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